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Amazon Evolution Essay

563 words - 3 pages

Amazon Evolution
Lisa Marie Kostka
March 6, 2011
Shawn Rieder

Amazon Evolution
While Amazon remains the leading online retailer, there are some who will challenge whether or not the organization has shifted its core competencies. In the beginning Amazon was merely a resource for consumers to buy books at a reasonable cost without ever having to go to a store. This provided consumers with a way to get what they want for a reasonably small shipping fee without ever having to leave their house.
For the most part, these competencies are still intact; however, the focus has expanded in terms of products and services. The economic climate has affected businesses all around the world; Amazon is not different. Their approach now is to offer additional services such as Simple Storage Services (S3), Elastic Compute ...view middle of the document...

One particular area is data management. Although many organizations have reached out to do business with Amazon; this is still an area that is not entirely secure. Confidentiality and security are key factors in any data management business. Losing data in an online business could result in fraudulent activity on customers’ accounts and lead to legal issues for vendors who deal in any for m of online payments.
Amazon deals with large amounts of data, information, and knowledge related to customers and business partnerships. The data is a direct result of transactions that take place online by merchants and/or consumers. Data and information go hand and hand. Data equates to information and provides statistical reports that reflect the transactions that are made and tracked in the Amazon database. Knowledge is another key component that ties together with data and information. At the end of the day, it’s a numbers game for Executives or Board of Directors that sit at the head of the table. By combining all of this information and running the metrics; they have the ability to identify what is working and what needs to be worked on bother internally and externally.
Amazon continues to meet the demands of consumers and by constantly improving processes they are likely to remain at the top along with Google, eBay, and other online moguls. Therefore, the strategic approach that Amazon is taking seems to be a positive move in the right direction. We shall see how this all pans out in the coming years.

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