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Aligning Goals Essay

980 words - 4 pages

Assignment 7.2: Aligning Goals
MBA556 Current Topics in Information System Management
April 19, 2014
Dr. Jason Andress Instructor
By Jacob Washington

Enterprise architecture (EA) is "a well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a holistic approach at all times, for the successful development and execution of strategy. Enterprise Architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these ...view middle of the document...

These town hall meetings are record for rebroadcast at the convenience of the employees that were not able to attend the live meeting or live broadcast. The town hall meeting is to bring the officers to the employees and to inform the employees where the company stands on the overall goals. The town hall meeting shows the holistic approach AT&T employs. Use of enterprise architecture through enterprise management will keep AT&T among Fortune 500 companies.
AT&T continues to enjoy a strong relationship with the Communications Workers of America (CWA) a member of the AFL-CIO labor union. “CWA represents about 85% or 150,000 bargain labor workers.” (CWA) With the CWA’s help, the divisions of AT&T are able to work in harmony towards the President’s goal of total wireless by 2020. AT&T labor force is among the industry leads in compensation and other benefits. These benefits help to motivate the labor force to perform at a high level of customer satisfaction.
AT&T has more than 300,000 employees worldwide. In order to ensure that the forces are focus on the same goals Enterprise Architecture (EA) and Enterprise Management (EM) must be engaged. EA to establish the company’s goals and EM to ensure these goals are implemented. “AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world.” (About AT&T)
“Our focus is to provide the best experience for U-verse customers every step of the way, whether you’re ordering service, getting U-verse installed or watching TV at home or on the go," said Lori Lee, senior executive vice president, AT&T Home Solutions. "We offer customers a unique experience you can’t get from other TV providers, which is why we’re the fastest growing TV provider in the...

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