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Airtel India Essay

5293 words - 22 pages

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INTRODUCTION
PORTFOLIO OF THE COMPANY

INCORPORATION AND HISTORY

AIRTEL, India (Formerly ‘Bharti Tele-Ventures Limited - BTVL’) was incorporated on July 7 1995, under the laws of India for promoting investments in telecommunication services. The AIRTEL, India is the leading telecom service provider in India. The AIRTEL India’s principal shareholders include Bharti Telecom Limited, Singapore Telecommunication International PTE Limited and Vodafone International Holdings B.V.

The shares of the Company are listed on the National Stock Exchange (‘NSE’) and the Mumbai Stock Exchange (‘BSE’) India and were also listed on the Delhi Stock Exchange until October 2004. With effect ...view middle of the document...

While working with this company I realised that this company has a strong board of directors of strategic minds, which produces the synergic effect for the betterment of the company. Airtel, India has always valued the thoughts of their employees. This approach motivates employees to perform well. AIRTEL, INDIA is striving hard to maintain good customer relations and is progressing very fast and steady.

NATURE, SCOPE AND PURPOSE OF STRATEGY
NATURE OF THE STRATEGY
AIRTEL, India is the leading service provider of telecommunications services. The businesses at AIRTEL, India have been structured into two main strategic business units:

- The mobility leaders business, AIRTEL, India
- Infotel leaders business, AIRTEL, India.

In Mobility business AIRTEL, India provides GSM mobile services across India in twenty three telecom circles, while in the Infotel business AIRTEL, India provides broadband & telephone services, long distance services and enterprise services. All these services are provided under the AIRTEL, INDIA BRAND. In AIRTEL, India there is three stages through, which every strategy has to pass such as: -

AIRTEL, INDIA CORPORATE LEVEL STRATEGY
AIRTEL, India, India’s Board Of Directors deals with the allocation of resources among the various businesses or divisions of an enterprise. AIRTEL, India partnered with some of the world’s leading companies to get the synergies outcome.

AIRTEL, INDIA BUSINESS LEVEL STRATEGY
Business departments come in to play to check with the information exists at the level of the individual business or division deals primarily with the question of competitive position.

AIRTEL, INDIA FUNCTIONAL LEVEL STRATEGY
Individuals and teams are in progress at this level to implement the decisions according to the strategies developed by the Board Of Directors. It is limited to the actions of specific functions within specific businesses.

SCOPE OF THE STRATEGY
Strategy makes vital difference between a company and a reputed company. It’s an important tool for the decision-making. In context of AIRTEL, India, India, strategy comes up with three problem-solving tools such as: -

STRATEGIC ANALYSIS, STRATEGIC CHOICE, AND STRATEGIC IMPLEMENTATION

AIRTEL, INDIA’S STRATEGIC ANALYSIS
It focuses on understanding the strategic position of the organization which requires that answer be found to such questions as:

❖ What changes are taking place in the environment?

AIRTEL, India is making a big impact on the environment of telecom sector. Shares the good chunk of customers and try to smooth the complexity of telecom services towards the customers.

❖ How will these changes affect the organization and its activities?

AIRTEL, India gets the positive from the environment factors to improve their activities such as: -
• Customer services
• Better network connectivity
• New segment of products

❖ What resources does the organization have to deal with these changes?

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