Advertisments Essay

1034 words - 5 pages

Target Market: The target market for this ad would be any one who uses lip balm, but mainly women. The lip balm seems to be a more modern lip balm so it would be more appealing to the younger girls and women but, it’s able to be used by all types of people. Also seeing that it is more of a down-to-earth type of ad, this appears to be an affordable lip balm.
Appealing or Unappealing? To me, I feel as if the ad was appealing. The colors used to produce the ad were well picked. I feel as if the idea behind the whole ad was very entertaining and because it is a product that I would purchase it made it even more appealing. What I did also like, other than the actual set up of the ad was the ...view middle of the document...

Persuasion Approach: The emotional appeal is being taken as the persuasion approach. When reading the description the first words that pop out are “The lip balm that makes you smile.” After reading that, it sparks an emotion we all love to have, smile is associated with a happy or excited emotion. We seek to be happy, this ad took the approach to hit an emotion which causes us to continue to read the ad. Also the flowers were a great touch to the emotional approach because when one thinks about receiving flowers, we also associate that with being happy and smiling.
Call to Action: The call to action would be a website mentioned at the end of the description, “evolutionofsmooth.com” The description also mentions that you can “find your favorite eos flavor at major retailers and drugstores.” This can suggest to a reader that wants to continue to purchase the product that they are at an affordable price. The fact that the ad presents the reader with various call to actions is an intelligent move because it gives the reader a wider range of ways to purchase the brand.
AIDA: The reader’s attention is automatically drawn to the colorful products positioned as flowers. The way the company positioned the ad, it allows the reader’s eyes to transitions smoothly throughout the whole ad. After gaining the attention of the reader they transition to the interest of the product. A new lip balm that has a different shape and is made differently than other products sparks interest in a buyer. Buyers like products that are different and that haven’t been seen before. Then the desire comes in to play once the reader is interested. The desire to own a natural lip balm that will “make you smile.” By creating a relationship with the reader and putting out a unique and exciting new product the reader will hopefully will take action and purchase...

Other Papers Like Advertisments

Benihana - Summary Essay

711 words - 3 pages all their employees are well taken care off. Hence, the success of Benihana is a unique combination of Japanese patternalism in an American setting, which made it difficult to replicate. Rocky believed strongly in advertising and the company invested 8-10% of its gross sales in creative advertising and public relation. The advertisments are usually visual ads with which are outstanding and original. However, despite the huge expenses in

Case Study Prince Sports

699 words - 3 pages outlets for marketing such as social media, online advertisments, and e-commerce. Outlets such as social media and new devices like smartphones, tablets and other portable computers have led to a higher connection among users, which contributes greatly to word-of-mouth marketing. Accessible peer-to-peer connections can also contribute to the spread of negative reviews, or competition from other tennis equipment sellers through rival sales or promotions

Business Letter

1326 words - 6 pages Rejections Unit 6 Sales Confirmation and Purchase Contract Unit 7 Payment Unit 8 Transport and Insurance Unit 9 Complaint, Claim and Settlement Unit 10 Fax & E-mail Unit 11 Case Study Unit 12 Letter of Intent, Agreements and Contracts Unit 13 Invitation for Bids, Bid, Notice of Award & Advertisments Unit 14 Social Contact Correspondences 附录:商务英语常用缩略语 Establishing business relations To establish business relations with

Topshop Brand Report

4708 words - 19 pages . This shows that the majority of those who participated in the question have seen the advertisements for Topshop. This could indicate that the advertisements featured for the autumn/winter 08’ campaign have an influence on the customer’s choice to visit the store. Have you ever seen any of these advertisements for Topshop? Yes No Do you think the advertisments are good, and better than those of other high-street brands? Yes, but

Magazine Analysis Of Elle

1590 words - 7 pages . Colourful. Written as spoken,. Advice giving about fashion. friendly But directive Beatnik babe and Hippy chick Mainly pictures. Colourful. Written as spoken,. Advice giving about fashion. friendly But directive 388 pages 183 pages of adverts - 47.28% Advertisments ------------- Single Spreads -------------- Product Brand Name Product Brand Name Watch Emporio

Tuition Reimbursement Implementation Report

1830 words - 8 pages we cannot afford the transportation and living costs for our artists. Our products, however, are distributed just about everywhere we have advertisments or word of mouth marketing being done. We distribute our products such as t-shirts and body jewelry via Fed ex unless our customers express a preferred method. We tend to have mostly local customers seeking our Tattoo and body piercing services but we do distribute custom tattoo designs

Which Machine Are You?

1983 words - 8 pages is valuable because consumers response is the information that companies use to finalize their advertisements. As advertisments are produced, the underlining of metaphors are present and many purchasers are unaware of them. The use of technology has been the main source for this consumer response to be significant. Improvement in tech Advertising has a main objective and it is to “target towards a specific consumer groups”(Iyer, Soberman

Amour Garments

1917 words - 8 pages quick survey from customers Research about the business system of other competing brands Medium-term Invest on new and more flexible equipment Attract more distributors Long-term action plans Produce a new line of products Make advertisments VII. Contingency Plan If our recommendation fails to solve the problem of the company, we would suggest that we are too look for possible partnerships for suppliers to be able to

Graffiti Through the Ages

2328 words - 10 pages and non-commercial uses. By using the streets as projection surface, street artists aim to reclaim urban space from corporations”(Molnar 9). By taking the space or simply going over an advertisment the artists are taking a stand against large corporations. Even though advertisments are placed everywhere in modern day society the viewers eye is more inclined to the street art or graffiti. Although the viewer may consider the street art or graffiti

Imc Campaign Honesty

2484 words - 10 pages | Direct (seminars, personal talks, conventions etc.) | Php 50,000 | Events (Fun run, interschool competions, honesty related activities etc.) | Php 20,000 | Digital and Public Relations (facebook group, advertisments in twitter, Instagram and youtube, etc.) | Php 6,000 | 6% 6% 20% 20% 14% 14% 10% 10% 50% 50% VIII. STATEMENT OF EVALUATION To know if we achieve our desired objectives we will measure and evaluate it after the

Marketing Plan

2670 words - 11 pages | |Develop product brochures |December 1, 2013 |Marketing manager | |Develop television commercial |December 15, 2013 |Marketing manager | |Develop online advertisments |December 1, 2013 |Marketing and IT managers

Related Essays

Differences In Gillette's Old And New Advertisments

1421 words - 6 pages In the novel Brave New World, Aldous Huxley portrays a futuristic world to the readers, enabling them to compare the present society to the future culture. Similarly, by analyzing the ads of 1950's and the 21st Century, we can compare the societies of the past and the present. The Gillette Company was founded approximately a hundred years ago. The company has been making ads through out the last century to popularize their products. By exploring

New Zealand Heritage Essay

588 words - 3 pages Question: What additional promotional strategies or tactics should the park use to attract overseas visitors? We look at the marketing mix: * Product * Price * Place * Promotion ← this is the most important factor here… * People What are they doing? AUCKLAND Newspaper advertisments 1) Outlining existance of park 2) Detailing the events and promotions Depositing pamphlets into the regent hotel guest

Creativity In Print Essay

1190 words - 5 pages Submitted by: Osama Hayat Khan (06058) | Submitted to: Sir Akhtar Mahmud | Advertising Assignment | creativity in print advertisements | CREATIVE ADVERTISMENTS 1. Toronto LiveGreen Toronto LiveGreen managed to tackle littering in a unique way. Littering is something almost any town, city or state suffers from and the City of Toronto’s Livegreen Organisation decided to tackle the problem with these clever print ads – which was fine

Radio And Television Advertising Essay

693 words - 3 pages should know who they are, what they are selling and to whom they are selling it. When you advertise you should have a realistic profile of your customers. By defining yout target audience, you will be able to aim your advertisments at them. Therefore, a business should take the time to do some research and plan their adveritising strategies. For the small advertiser rafdio is the most effective mediom. It can reach a target audience and propl are