Advertising Plan Essay

1282 words - 6 pages

Advertising Plan
In creating an adverting plan for a new type of service like The Auto Zone Mobile Mechanic will be a time consuming endeavor. Once we have this product designed and ready for use we will need to develop an appropriate adverting plan to reach potential users of this product. The advertising plan for the Auto Zone Mobile Mechanic will set the tone for the product’s introduction to the consumer. It will also set a goal for the advertising plan for over a six month period to a year before we will need to reevaluate this advertising plan and maybe come up with a different concept that will promote and sell this product to the consumers. We will need to have strong leadership ...view middle of the document...

For the Auto Zone Mobile Mechanic this would include how it is set up if it is easy to use, if it is appealing to the eye (colors use on the app makes it difficult to read), the products and services that the application is promoted to offer actually offer these services and are easy to understand to the average consumer. In Actuality this product does what it is designed to do. That while using this application to reach a mechanic that it contacts the local mechanics for the area that you are using the application in. For example if you are in Arizona that when you use this application to contact a mechanic it does not connect you to a mechanic for instance in California. With these attributes and benefits listed it will form the basis for your advertising message.
The third step in creating an advertising plan is to create our target market profile. This involves gathering detailed information about the target market. Learning the potential customers ages, income and education levels (Greene, F. 2014). Obtain information about the consumers driving habits most importantly develop a profile of potential customers purchasing habits relative to the product that we are selling. For instance do the customers we are trying to reach are do it self, that like to try and fix their own cars and made need parts or advice on certain repairs. Or if they need helping changing the oil and a flat tire on the vehicle this application offers both and all of these abilities. In knowing your target audience will help to gear the rest of the advertising plan to the appropriate audience and the appropriate tone of the message we will need to use.
The fourth step in this process is to document the customer’s media use patterns. This will help you to complete your target market profile by identifying potential costumer’s media preferences. For example determine if the typical customer prefers a newspaper with his morning coffee or gets his national and business news from his or her favorite website. In this step of developing an advertising plan you need to be careful in not compromising a customer’s personal information, compile a list of the type of print magazines they subscribe to find out if they belong to a hobbyist or a book club. Obtain customer’s website use patterns. With this information while some of it may be personal it will help you to develop the right message you are trying to send out to promote our product.
The fifth step is to study the social media marketplace. This include social networking websites like Facebook, twitter, or google plus to name three. These social media networks represent a surprisingly formidable advertising medium. Intuit...

Other Papers Like Advertising Plan

Types of Advertising Essay

889 words - 4 pages select your audience and plan the timing to suit your business. Find out more about direct mail. Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services. Learn more about leaflet marketing using letterbox drops and handouts. Online Advertising on the internet can be a cost-effective way to

Piyush Sharma Essay

1096 words - 5 pages group, such as Sports... 1417 Words 6 Pages The Need For Reform In Collegiate Sports time to finish his/her degree plan, paid vacations and endorsements from advertisers. They should also be entitled to full four-year scholarships. The schedule of... 1674 Words 7 Pages The Art Of Advertising: Newtype Usa by an especially good company. The idea is that they don't need a fancy advertisement, because their characters are very well drawn. All


2065 words - 9 pages , the advertising agencies plan, prepare and place ads in the media. But even an advertiser can do all these things. The management can do planning of ad campaigns. For preparing ads, creative personal can be hires. And the advertiser for placing the ads can buy media space or time. So, why hire an advertising agency? The reason can be enlisted as follows: Expertise and experience- An advertising agency brings together people with the required

Green Energy

662 words - 3 pages Table 4.3: Marketing Expense Budget Marketing Expense Budget 2003 2004 2005Internet advertising $9,725 $14,000 $19,000Outdoor advertising $8,400 $12,000 $18,000------------ ------------ ------------Total Sales and Marketing Expenses $18,125 $26,000 $37,000Percent of Sales 9.57% 6.31% 8.11%Contribution Margin $114,454 $262,620 $282,358Contribution Margin / Sales 60.43% 63.69% 61.89% 5.0 Controls The purpose of Nature's Candy's marketing plan

Future Advertising Trends

1642 words - 7 pages of its advertising, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns include the 1984 Super Bowl commercial, which introduced their company as revolutionary, independent, and subversive, as well as the 1990’s Think Different campaign which featured major artists, and the “iPod people: of the 2000’s, featuring several colorful, dancing silhouetted people. Apple has also really


1043 words - 5 pages TUTORIAL - Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy Multiple Choice Questions 1. The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. a. direct marketing b. target marketing c. promotion mix d. marketing mix 2. Companies often make use of short-term incentives to encourage the purchase or


362 words - 2 pages relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Breakthrough Outdoor Advertising

1070 words - 5 pages having clear objectives,concept,getting to know who your target customers are,what they want about your products,what their hoppy are.After anwers these questions you may get enough information to plan a marketing stratergy appropriately. 2/Weak points Because of advertising outdoor,ojective reasons are unavoidable such as weather,people…For example rain,wind,tornado..or people draw,tear,streach them. Putting advertising outdoor can cause

Marketing Communication Methods

1222 words - 5 pages with their friends, which has a positive influence on their peer's purchase behaviors. Consequently, developing branding is an important task for corporate long-term growth. Marketing communication objective For the marketing communication, it is necessary to set the objective. The objective is to ensure the half of target consumers know this website, and 10% people have the purchase behaviors. This means the marketing communication plan

Southern Rice Advertising Budget

864 words - 4 pages Southern Rice Advertising Budget
 In the case of Southern Rice, what particular type(s) of budgeting method would you consider? Why? When introducing a new product, it is imperative to have a marketing plan. The Southern Rice Company has well establish a recognizable brand and built a strong brand equity. “Good advertising can make a consumer want to try a product, but a repeat sale is typically influenced by the consumer’s product

Develop a Initial Sale Marketing Paper

982 words - 4 pages the product to the employees and the goals of advertising the new product. This meeting will provide information as to what the product is and what we plan to do to promote this product to the consumers. February 1, 2013- The advertising plan and budget will be put into place with the production and advertising team, CEO and the President of the company. As a company, the team is going to come together and decide on the cost we will need to have

Related Essays

Organic Cotton T Shirts Advertising Plan Essay

3145 words - 13 pages Product Concept 11 Target Audience 11 Communications Media 11 Media Objectives 12 Media Plan 12 Communication Effectiveness 13 Advertising Message 13 V. Testing and Evaluation 13 Advertising Research 13 Effective Measurement 14 VI. References 14 I. Executive Summary The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. The Company is

Blue Mountain Coffee Case Essay

555 words - 3 pages the advertising budget for 20%, it brings extra 7.4m profit to the company in this 3 year plan. By using the ADBUDG model, he has a stronger argument with solid ground when asking for an increased advertising budget. Also, the market share has increased to 7.66% compared with previous model which is 5.4%. This 2.26% leap in market share can bring the company more profit in the long run which makes the company easier to increase profit in the future.

Starting An Advertising Agency Business Essay

868 words - 4 pages business may be the perfect move for you. But you will need to plan it with a business plan before you get started.Creating A Detailed Business PlanIt is vital to start planning your advertising agency business by creating a detailed business plan. Take some time, sit down and write up a business plan.Having such a plan is essential to tax planning, business startup and obtaining financial backing for your new business.How Will You Start Your

Marketing And Advertising Planning Essay

1535 words - 7 pages Marketing and Advertising Planning Top-down, Bottom-up and IMC 1. The Marketing Plan 1. The Importance of Marketing Planning 1. The marketing plan assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, competition, and so on. 2. It forces all of the departments-product development, production, selling, advertising, credit, transportation-to