This website uses cookies to ensure you have the best experience. Learn more

Advertising And Promoting An Opening Of A New Hotel In Latvia

1135 words - 5 pages

Task 1


Advertising is the element of promotional mix, which is widely used before opening of the hotel. In order to communicate the marketing message of the hotel being a part of world- known hotel chain and brand is a way to maintain a high level of quality in all the hotels (Dudovskiy, 2013). Four Seasons brand has a slogan “Fifty Hotels. Twenty-Two Countries. One Philosophy.” Which changes whenever a new hotel is opened or new country is penetrated. Such means of edvertising are used as online banners, posts in newspapers and magazines, street banners and TV or radio podcasts.
Also Personal Selling is used beforehand because stable connections with tour operators, tour ...view middle of the document...


Advertising definitely continues during the process of operation, including advertisements in magazines including Forbes, Financial Times and The Economist to attract more corporate clients, billboards, street and online banners and other means of advertising.
Public Relations takes places during the time of operation as press releases in newspapers and magazines. Also charitable contributions may continue and seminars on these cases can be held in the hotel.
Direct marketing allows business to communicate straight to the customer with such techniques as emails, websites, online ads, fliers, outdoor advertising and others.
Sales promotion is another important element to attract potential customers by creating a loyalty cards, distributing vouchers and introducing special discounts.
As we are living in Internet and technology era, very important mean of communication is online, with special applications for IPhone and Android Phones, social media, Facebook and other webpages.

Month | Advertising type (P) | Costs (M) | Explanation of choice (M) | Target Auditorium (D) | Reason of Targeting (D) |
January | TV promotion on EuroNews (100 time X 30 sec) | 10 000 EUR | Because the channel frequently airs news about upcoming opening of the hotels and international channel attracts more potential customers | Business and corporate clients | Because corporate and business clients ids hotels main target auditorium |
February | Online banners (15 side box banners X 28 days) | 3000 EUR | Because nowadays most of the people use internet and banners can draw attention effectively | Frequent travelers because ads posted in such web pages as, and others | Because its easy to draw their attention to something new and they are a real possibility to become a customers of our hotel |
March | Magazine ads placement (5 monthly magazines) | 1000 EUR | Magazines such as Forbes and The Economist are presented in big companies which may draw their attention | Large, International companies | Because they are one of our target segments |
April | Radio podcasts in Riga Radio ( 100 times X 45sec | 5000 EUR | Radio ads are meant for locals to be introduced to the hotel and they would be podcasted during 7-11 in the morning when most of the people are getting to work | Local adults | It can create word-of-mouth effect and even locals can be attracted to having events or wedding in hotel |
May | Russian Magazine ads placement (5 monthly magazines) | 3000 EUR | These Magazines are presented in big companies which may draw their attention | Large, International companies | Because they are one...

Other Papers Like Advertising and Promoting an Opening of a New Hotel in Latvia

New Trend of Digital Advertising in Auto Industry

3426 words - 14 pages New trend of digital advertising in auto industry The earliest world known auto advertisement appeared in 1898. It was placed in a magazine called Scientific American occupying a whole page and cajoling reader to “dispense with a horse”. This very first auto ad was made for Winston Motor. We won’t see much Winston cars running these days since they stopped producing cars in 1924. I suspect at that time the Winston Motor couldn’t expect they

Term Paper of a Hotel and Restaurant Management Student

908 words - 4 pages parcel of land to be developed at Banga 2nd in Plaridel, Bulacan and had a Memorandum of Agreement or MOA with the representative of heirs of Federico Joson under the name of Nemesio Joson. There are 13 mother titles in the said land and generated 75 new titles in the proposed subdivision which was issued under their name. He used the same strategy with his previous land development and he re-applied for an additional loan with the same bank. The

Role of Media in Promoting Good Governance

4031 words - 17 pages ROLE OF MEDIA IN PROMOTING GOOD GOVERNANCE Media are the storage and transmission channel or tool used to store and deliver information or data. Media are (mostly) non state actors who define themselves apart from the state and from all other societal actors (what Edmund Burke described as a “fourth estate”, distinct from government, church and electorate). While this notion of free and independent media acting on behalf of the citizen

Role of Government in Promoting Innovation

3821 words - 16 pages increases a nation’s capabilities, but improves the overall performance of a country in terms of jobs, opportunities, growth and competitiveness. (Refer to the figure on the next page. Actors and linkages in innovation systems (CIPD, 1999) With the increased use of the internet, there is an opportunity for all businesses to enter new markets. This means, it will directly have a positive impact on the exports. When the exports of an economy

Promoting the Safety of Journalists in Nigeria

2468 words - 10 pages PROMOTING THE SAFETY OF JOURNALISTS IN NIGERIA. By Gbemiga Bamidele Journalism continues to be a very dangerous profession both in the peaceful arena as well as in conflict zones. In peace zones , despite the pessimistic democratization in Africa , government, politicians, economic and religious groups still see journalists as impostors who have no business in reporting ‘’critical issues’’ that to some extent affect these ‘’key players

Role of Trade Unions in Promoting Productivity and Associated Benefits for Members

1630 words - 7 pages Role of Trade Unions in Promoting Productivity and Associated Benefits for Members As asserted by Blanchflower (1996), union movement places a central determining role in increasing productivity and efficiency. Fundamentally, trade unions are groups of organisations that have united members together in achieving common goals, in relation to better working conditions, higher salaries and overall enhancement in standards of living. Throughout

Hotel Management and Marketing in a Recession Insights and Suggestions to Thrive, Not Just Survive

1011 words - 5 pages Revenues are down, or flat at best, and you're now looking for ways to cut expenses. For some reason, this is where the minds of hoteliers turn from driving profit to basic survival. Having been there, I understand how difficult it is to operate a hotel in times like this. Making those decisions, what to cut, what to keep, is one of the hardest parts of your job. It's time to prioritize operational and marketing functions; you don't have to

Monitoring Proformence of a Small Hotel

549 words - 3 pages "floor" staff: Every quarter the heads of department should do performance appraisals on each staff member to see how they are doing. This is also beneficial to the staff member, it lets them see where they should improve and where there strong points are. 2. Review salaries and other incentives of all the staff in the hotel: Due to the economic down turn the hotel has to be looking at each staff members salary, lowering salary is always a hard

The Effects Of The Reform And Opening-Up Policy In China

648 words - 3 pages the turning-point of China’s economy and also the symbol of China entering a new era. Before this policy came out, China was a poor and backward self-sufficiency country like an isolated island in the world. The 30 years’ reform and opening-up has shifted China to an open market for the world and raised people’s living standards; meanwhile, it also caused the imbalances in China’s economy. One of the effects of this policy is that

A Study on the Factors of High Labour Turnover Within the Hotel Industry in Johor Bahru

2882 words - 12 pages Turnover and root causes. International Journal of Contemporary Hospitality Management, 14(1), pp43-47. 5. Brien, A. (2004). The New Zealand hotel industry: vacancies increase while applicant and caliber decreases. International Journal of Hospitality and Tourism Administration, 5(1), Pp.87-103. 6. Boella, M J 2000, Human Resource Management in the Hospitality Industry, Nelson Thornes. Carbery, R. G., T. N., O’Brien, F., & McDonnell

Leadership and Employee Turnover in Hotel Industry

3270 words - 14 pages indicators, business objectives, and other key metrics. Well honed leadership teams immediately assign an in house mentor to new hires to help insure a successful acclimation. Unsophisticated leadership teams usually have a sink or swim mentality with regard to new hires and have substantial voids in training and management processes in the early days of a new hire. Poor leadership teams have a lack of continuity in their training and

Related Essays

Opening A New Factory Essay

1268 words - 6 pages New Factory Darlene Richardson Global Business Management Jason Britt South University Online October 6, 2015 Opening a New Factory Differences in the Political Economies During the cold war the United States had several rivals which included Chile. Whereas, in Honduras the United States bases were provided so that Nicaraguan rebels could be funded and trained by the U.S

Opening A New World Essay

847 words - 4 pages however meant that an economic collapse in any one given country could not be contained. Political - some use "globalization" to mean the creation of a world government, which regulate the relationships among governments and guarantees the rights arising from social and economic globalization. Politically, the United States has enjoyed a position of power among the world powers; in part because of its strong and wealthy economy

Renovation Of An Old Hotel Essay

516 words - 3 pages time and also money in processing all necessary documents. -The Renovation Concept/Theme. This talks about the changes that we wanted to apply in an old hotel. Design concerns and also the theme. Conceptualization process is part of this one. -The Time Frame. We need to have clear time frame before we renovate a hotel. The length of construction period must be given attention. The number of working days per week and how many months or years it

Opening Your Mind And Formulating New Opinions

894 words - 4 pages Opening Your Mind and Formulating New Opinions Many people are strong headed and do not display their full feelings towards something; when they do, it’s usually an opinion of theirs that cannot be altered or even thought about changing. I too was once someone who was very close minded about a lot of things and only described my thoughts about a subject or issue to be quite once sided and would listen to other’s opinions about the same topic