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Advertising Essay

3265 words - 14 pages

Table of Contents

Executive Summary ……………………………………………… ...view middle of the document...

1.0 Introduction ………………………………………………………

1.1 Objectives of Sales Promotion Campaign ………………….

1.2 Customers to be Targeted …………………………………….

1.3 Series of Consumer-Oriented Promotions ……………… ...view middle of the document...

1.4 Trade-Oriented Promotions …………………………………..

1.5 Communication Consideration……………………………….

1.6 Budgetary Considerations ……………………………………

1.7 Scheduling Considerations ……………………………… ...view middle of the document...

1.8Legal and Logistics Considerations …………………………

2.0 Appendices …………………………………………............... ...view middle of the document...

3.0 References ……………………………………………………….

Introduction

The main aim of this report is to ...view middle of the document...

Firstly, this report will give a summary of Virgin Atlantic’s situational analysis by using different frameworks and theories to analyse their current internal as well as external factors. Later on, it will be followed by a summary of creating and advertising plan conducted in Coursework One. The report will finally conclude with a clear sales promotion plan which will run between July 1st 2015 and June 30th 2016 with a maximum budget of;
£2,000,000.

Section 1.1 Objectives of the Sales Promotion Campaign

Deals advancement alludes all the will all promotional exercises that animate fleeting behavioral reactions from consumers, retailers What's more a company’s deals energy (Shimp & Andrews, 2013). Those destinations set out for the bargains promotional battles will a chance to be keen specific, measurable, achievable, relevant, the long haul.
Those primary target to Virgin Atlantic’s deals advancement crusade will make should build the volume of deals by 25 percent starting with what it presently remains Likewise. Atlantic bring a significant number customers that at present fly for them

An alternate goal to Atlantic’s deals advancement fight will be for repeatable purchases; existing clients of Virgin Atlantic aggravate repeatable buys that will upgrade client relationship. Buyers who need certain encounters with those mark need aid less averse on make repeatable buys and always use that administration Those deals advancement may be less averse on draw in existing clients 1st that point others this will be the reason a standout amongst those targets is for repeatable buys that camwood substantiate to a chance to be beneficial. Repeatable purchasers would often like ambassadors for those brand that habitually tell others regarding their encounters Along these lines this may be handy to those deals advancement will be that's only the tip of the iceberg generally referred to about. Ambassadors could be seen as pushing the mark successfully

In turn target for Atlantic’s deals advancement fight is with widen use of the airline’s service; those motivation will be to get A large number clients to utilize atlantic for flights. Atlantic needs their aerial shuttle on a chance to be utilized more than it as of now will be and the deals advancement might lead its use that's only the tip of the iceberg from those clients. Buyers intentions to utilize An mark often emerge from advancement that afterward heads them to utilize the brand from that point The widen utilization destination of the deals advancement might turned into the method for presenting new clients with atlantic In expanding the measure of clients from the present clients. Those accomplishment of this goal if incarnate clients that fly for different airlines will start utilizing atlantic.

Section 1.2 Customers to be targeted

Virgin Atlantic’s current target market and it’s new customers which are to be targeted are similar to an extent as both, female and male...

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