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Advertisement Essay

619 words - 3 pages

Fashion Industry and Advertisement
Have you ever thought about the role of advertising in our lives? We are surrounded by advertisements and commercials. It’s almost everywhere. We see or hear a lot of advertisements on the TV sets, in the newspapers, on the radio. The main aim of advertisers is to attract our attention and then make us purchase a particular product or agree with a particular idea. Advertising is of great importance in our world of competition. It is important for both seller and buyer. Today’s society is based on gaining money and spending it. The media is always there to give us the ideas how to spend our money. Probably one of the important things in our lives is our appearance. We always come across with advertisements that make us rely too much on fashion and the way we look. Advertisements influence the people creating opinions ...view middle of the document...

Yes, one has to always be different because that is the whole key of being irreplaceable. I am a huge fun of Coco Chanel and I always admired her. Coco Chanel, the persona known for her royal lovers, later becomes her own best advertisement. In addition to her trademark suits and little black dresses, fashion designer Coco Chanel creates timeless designs that still remain on top of the fashion industry today. She was a respected designer known for her simple, yet very classy designs. The clothes she created changed the way women looked and how they looked at themselves. Coco Chanel’s legacy is legendary, so was the public persona she constructed and promoted. Its ads typically contain young, beautiful women in classy and fabulous clothing with some sort of shadowy sexual power. The first thing that is noticed about Chanel adverts is the color. The main two colors of Chanel are black and white. It is very contrasting with the black and white, and gives a big impact to the audience.
One of the advertisements that caught my attention was an ad with two short hair women wearing beautiful white suits and looking at the same direction. They appear to be sophisticated and dressed in formal apparel, thus giving the assumption that they are of high class. The ad evokes emotions of curiosity, dreaminess, and a feeling of detachment from reality. Consequently, the ad possesses a persona of elegance and formality. One of the women is African American who is standing higher than the White woman which is a sign of not being less than any other one. Even though they are both dressed the same way, the second woman wants to show that she is superior. The composition of the ad is such that the viewer's eye is first drawn to the image of the fantastical, unknown distance that two women are gazing at. The use of black and white makes the image seem less cluttered, less realistic, and more timeless. If the black and white images were in color, most of the mystery and the nostalgic quality of the ad would be lost.

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