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Advantage Essay

1665 words - 7 pages

In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing ...view middle of the document...

It can be used for...

part 2

Modern life is hardly possible without information. Of course friends & relatives keep us informed about what is happening in the world, but such information is second-hand, & therefore is not at all reliable. It is the mass media that provide us with first hand & reliable information.
The mass media plays an important role in our life. Millions of copies of newspapers are printed in our country every day. The role of the press can hardly be overestimated, particularly at present. It keeps you informed in the latest news, different events, home and foreign affairs, news of culture, science and engineering development. But publishing news is not the only purpose of the press. There are many other purposes, which can be achieved by the press. It enriches our knowledge and broadens our outlook. The press shapes public opinion, influences governmental policy, gives citizens a view of our country and foreign countries as well. It performs a few functions: informative, entertaining, commercial & is addressed to people of different political views & different stations in life. What is printed & what is not, largely depends on...

part 3

Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media.
The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios act as a useful device related to countries where there is a lot of violence.
The second advantage is cultural awareness. Cultural programmes where there is the use of local language is highlighted as an aspect of cultural development by both the interviewees and focus groups. An elderly presenter on Radio Rhino was another good example for...

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