This website uses cookies to ensure you have the best experience. Learn more

Adidas Essay

763 words - 4 pages

Addidas
Maurice Shoemaker-Gilmore
November 22, 2013
#22230354
Central Michigan University

Executive Summary

History
Adi Dassler was born November 3, 1900, in Herzogenaurach, Bavaria, Germany. He was one of three children, all boys. Growing up he earned a reputation for crafting athletic footwear. He created his first training shoes in 1920. Soon after he made his first pair of training shoes, he established the Dassler Brother Shoe Company with his brother Rudolph “Rudi” Dassler. Dassler made the shoes Jesse Owens wore when he captured for Gold Medals in the 1936 Olympics. Both brothers were reportedly members of the Nazi Party during World War II. After the war they parted ways ...view middle of the document...

After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company. Adolf invested a huge amount of effort to make his Adidas company popular, and he was successful in that. This company has a distinctive emblem - three parallel strips. Previously, it was manufacturing only sneakers and footwear, and now produced a variety of sporting goods: track suits, various accessories and more. Products are characterized by very good quality, reliability and practicality, because the Adidas company issued warrants for each product model. Things manufactured by this company are stylish and trendy, but the most important factor that is present in them is functionality. The Adidas company is the preferred manufacturer for many famous athletes because the goods that they produce are some of the best in the world.
Products and Services Offered
Adidas is so successful because they offer a vast variety of products that are fashionable and affordable. Adidas products are separated into athletic shoes, cleats, clothing, and even exercise technology.
The creative content of the company’s products are the ideas of the Adidas hired designers. . The consumer products of the company include all of Adidas’s merchandising. This includes children’s products, educational products, and arts and collectibles. The
Internet and direct marketing of Disney includes on-line business,...

Other Papers Like Adidas

Nike and Adidas Strategies Essay

1008 words - 5 pages Nike and Adidas Strategies Joyce Powell DR. Jean Fonkoua Bus 508 May 28, 2015 Nike and Adidas Strategies Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. The main purpose of this paper is to compare and contrast the various marketing, by Nike and Adidas, two of the world’s best sports companies. Nike and Adidas are involved in major

Nike Versus Adidas Essay

757 words - 4 pages The two companies of Nike and Adidas want to be able to reach a goal in increasing revenues and take on a direction that will lead them to success. First of all, I will be explaining about Nike’s vision and what they plan on doing to reach their goal. Second, I will be talking about what Adidas plans on doing in reaching their goal. The goals of the two companies are really important because it will help us determine their business planning and

Adidas - Why Invest in Football?

1008 words - 5 pages For more than 80 years, Adidas has been a top tier brand contender in the world of sports apparel, consistently innovating and delivering best in class footwear, clothing and accessories. At year end 2002, Adidas was the ‘number two’ sporting goods company in the world, with more than 100 million pairs of sport shoes and 170 million textile pieces sold annually. Thanks to a refocused business structure headed up by Herbert Hainer, Adidas became

Adidas; a Multi-National Company

789 words - 4 pages Adidas; a multi-national company By Callum Niddrie Adidas is a multi-national sports brand with factories and stores in many countries. Popularity and profits have risen in recent years, due to immense sponsorship of sportsmen and women and sponsorship of sporting events; such as the Olympics. As we can see from this image, Adidas has factories in an extremely large number of countries. With such a large profit in the year of 2012

Nike, Pumas, Adidas Value Chains

1848 words - 8 pages couple of years. For all these reasons we made the decision to choose this very successful market. Let’s consider now, the main actors of that market : Until, 5 years ago there were 5 main actors on that market, namely Nike, Adidas, Puma, Umbro and Reebok . Nevertheless, in 2005 Adidas purchased Reebok for $3.8 billion and in 2007, Nike purchased Umbro for $585 million. Therefore, today’s football jerseys market configuration is the following

Research Paper-Merger of Adidas and Reebok

3077 words - 13 pages Team Assignment ---Merger of Adidas and Reebok History of Adidas The company’s creator Adi Dassler’s aim was to provide every athlete with the best equipment. It began in 1920, when Adi Dassler made his first shoes, using the few materials after the First World War. In 1949, Adi Dassler first registered adidas in the commercial register in Fürth. The key products are: running, football, basketball and training equipment. (Adidas

Short Marketing Essay

583 words - 3 pages A MARKETING SUCCESS Ten to fifteen years ago, when I was at primary school, all “adidas” shoes and clothes were fakes, bought at the local market. When I started middle school I got my first pair of authentic adidas running shoes. For my ten-year-old self they were the coolest thing ever – comfortable, pretty and a source of great envy for my classmates. Back then, authentic adidas shoes were rare and we did not even know that other adidas

Addidas Ag Case Study

1837 words - 8 pages I. Introduction- Adidas AG Adidas has its roots in 1920 when German baker Adolph Dassler, began trying designing footwear for athletes competing in soccer, tennis and t other events. In 1924, Adi Dassler’s brother, Rudolph Dassler joined him to established a shoemaking factory. The company continued to develop innovations in athletic footwear for several years. However, on 1928 the company was dissolved after Adi and Rudolph entered into

Marketing in Practice

1764 words - 8 pages Marketing in practice The sports clothing and footwear market has grown significantly over the recent years, with a high increase in products being worn beyond the traditional sporting environment. This increase in popularity is due to the fact that sports companies such as Adidas have become more marketing orientated in terms of how the company meets the needs and want of their consumers, by providing a selection of product that meets the

Busoiness

868 words - 4 pages P4 | Examine the ethical concerns of the communities in which a selected business operates. There are many different types of ethical concerns within a community in which a business operates. For my chosen organisation Adidas there a many ethical concerns which have been raised in the locations they operate. In 1990 there was a boycott of Adidas products as they were caught forcing people to work in sweatshops and in very bad conditions. This

Steave Jobs Leader

1222 words - 5 pages Adidas and Reebok Merger Introduction Mergers and Acquisitions generally refer to as the strategies that are followed in purchasing, selling or merging different companies by means of finance, strategies or management of the work force. The main goal of the mergers and acquisitions is to save the fainted companies and provide them with the financial aid or to capture the new business areas with the merging of companies in a same type of

Related Essays

Adidas 5mp Essay

905 words - 4 pages Michael porter 5 forces analysis As said by Porter (1980), “The collective strength of the forces determines the ultimate profit potential” Therefore, using Michael Porter 5 forces would be more appropriate to evaluate Adidas’s competitions as well as implications in the footwear industry. Threats of new entrants In the footwear industry, Adidas is considered as one of the leading competitors. Thus competitors who want to

Adidas Leadership Essay

2731 words - 11 pages ____________________________________________________________________________________p.3 Presentation of the company -the Adidas Group _____________________________________________________________________________p.3 -brands and products _________________________________________________________________________p.3 -strategies and values _____________________________________________________________________p.3, 4 Being a product line manager in the Adidas Group - qualities and skills required to

Corporate Comiunications Adidas Essay

2554 words - 11 pages Executive summary The Adidas Group is a large multi national company that is known all over the world. Its mission statement is to be the global leader in the sporting good industry (Adidas Group;2011A). The Group is made up of 7 different sub groups all designated to different sporting events for lifestyle choices. Adidas groups Internal communication consists of face to face meetings and online communications. Although they try to include

Introduction Of Adidas Essay

2228 words - 9 pages ADIDAS 1.Introduction Adolf Dassler founded Adidas on 18 August 1949. Following a family feud at the Gebruder Dassler Schuhfabrik Company between him and his elder brother Rudolf. In 1949, Adolf named his new company Adidas (originally it was lowercase like that) after his nickname Adi and his last name Dassler. So Adi Dassler became Adidas. Rudolf did the same thing with his company name, calling his new company Ruda (Rudolf Dassler