Ad Agency Report

1429 words - 6 pages

Ad Agency Report
Jodie L. Hebner
Grantham University
GSD&M was established in 1971 in Austin, TX by a group of men who did not want to leave the area after graduating from the University of Texas. Over the years the company has went through many ups and downs while embracing many challenges to become one of the top 30 advertising agencies in the United States.to include opening and operating a second location in Chicago, IL. GDS&M is owned by third largest advertising agency in the world, Omnicom Group. (Answers, n.d) The company has now grown to have over 500 employees who help the company promote many popular organizations to include Wal-Greens, the Air Force, AT&T, John ...view middle of the document...

Finally the last of the four creative ideas is “don’t just package your clients; make your clients a package”. “Like painting a Southwest Airlines Boeing 737 with a giant likeness of Shamu, the featured act at Anheuser-Busch's Sea World theme park -- a cross-promotion that generated an estimated $12 million in free publicity for both clients.” (Imperato, 1997) The strategy to use one advertisement to promote two organizations was an awesome opportunity.
GSD&M has several strengths when it comes to competing with other major advertising agencies to secure major accounts that are worth millions of dollars. GSD&M has been around for 42 years showing that the organization is resilient to change. The company has grown from a 50 square foot office to 3 acres in the downtown Austin area. The company is listed as one of the top 30 organizations in the United States; this makes the organization a respected marketing agency that can help any organization. GSD&M values both their customers and employees, by valuing their customers and employees the organization makes a valuable bond between helping to create the best ads available.
GSD&M has a purpose that they as an organization have been using even before mandated by the Association of National Advertisers. “We pioneered the principle, and identifying a company’s core Purpose is step one in our relationship with them.” (GSD&M, n.d) GSD&M believes that purpose is greater than marketing, that it is what guides the business when it comes to decision-making, when handling difficult situations, and assist with motivating employees to provide the best service possible.
GSD&M uses unique ideas when creating marketing ideas for their customers. For example, the company was able to paint a southwest airline jet to resemble a shamu whale. This marketing idea was a two-fold idea creating advertising for both Southwest Airlines and Sea World. GDS&M uses several grassroots marketing ideas to include Facebook, Twitter, Curiosity Blog, and YouTube to reach the broadest consumer network possible. “By engaging with each other, brands indirectly expose themselves to new followers by creating unlikely associations.” (Baily, 2013)
GSD&M has an extensive customer list to include Wal-Greens who has for the first time in the organizations history started donating life-threating vaccines to children in third world countries therefore helping mankind. Southwest Airlines advertises no baggage fees, more direct flights added frequently. Goodyear is the national tire for NASCAR, this is their most demanding customer even though all-weather tires are the second popular Goodyear item. Some of the other names represented by GSD&M are John Deere, Campbells, L.L.Bean, Air Force, PGA Tour, & Jarritos. GSD&M represents a very broad base of organizations from a pharmaceutical company to entertainment such as Austin City Limits and Caesar Entertainment to clothing brands, Lee, to the...

Other Papers Like Ad Agency Report

Hr Beahaviour Essay

650 words - 3 pages Assignment 3 FTCA – Regional and Headquarters relations 1. Describe the current organization structure of FTCA. What is it? What are the strength and weaknesses of such structure? FTCA is a government agency that has both Headquarters (HQ) and Regional offices. The HQ is structured as a functional organization and the regional offices mirror some of the HQ functional activities but at an operational level. They also have additional functions

New Trend of Digital Advertising in Auto Industry

3426 words - 14 pages set new era in motion. A century passed, auto ad has developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital

Role Of Serious Fraud Investigation Office (Sfio)

5021 words - 21 pages copy available at: http://ssrn.com/abstract=2561827 AD VALOREM - Volume 1, Issue III, July-September – 2014, ISSN : 2348-5485 71 (d) any person who is or has at any relevant time been the company's managing director or manager or employee, he shall investigate into and report on the affairs of the other body corporate or of the managing director or manager, in so far as he considers that the results of his investigation are relevant to

Nike Case

1454 words - 6 pages as part of its marketing strategy. Advertising has played a large part in Nike's continued success. The largest seller of athletic footwear and apparel in the world, Nike recently spent nearly $1.7 billion annually on advertising, with a recent combined total of $220 million in measured media. Portland ad agency Wieden & Kennedy has been instrumental in creating and perpetuating Nike's image—so much so that the agency has a large division in

Household Products Limited

936 words - 4 pages generated. These prototypes were tested against each other as well as against the competitor’s offering (CUSTOMER TESTS). Despite there being insignificant difference between the preference of the selected prototype and competitor’s product, it was decided to proceed to market testing. An ad campaign was created by the ad agency (ADVERTISING DEVELOPMENT). The ads were evaluated by the marketing management on the basis of judgment. No ADVERTISING

The Case of the Unidentified Industries-2006

1757 words - 8 pages payable should be roughly equal, since the agency does not pay for the media services until their client pays. 2. Airline: the matching industry is M. Similar to Ad agency, it is a service firm, so its inventory is zero as well (G, M, N), and moreover, it is also a Business to Customer firm, its RCP is relative short(less than 30 days), so only M (RCP=12) is left which matches the description. 3. Bookstore chain: the matching industry

Marketing

1333 words - 6 pages 12 major locations around the country * GEICO's assets have reached $28 billion, and the company looks forward to even more growth, founded on quality coverage and outstanding GEICO customer service. Product: * In addition to auto insurance, GEICO offers customers products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). The GEICO Insurance Agency can also help you with coverage for your boat, home

Photo Editors Adverse Usage

872 words - 4 pages any ad agency to disclose if photos of models underwent Photoshop alteration to make the subjects appear thinner * France - Photograph retouched to modify the physical appearance of a person." Failure to include the disclaimer would result in a $50,000-plus fine or up to half the cost of the ad campaign, potentially a huge threat. * Pakistan- The Cyber Crime bill of 2015 also condemns usage of editors to distort reality * Solution

Human Resources

1103 words - 5 pages BOARD OF DIRECTORS REPORT To: From: Date: Subject: RTD Board of Directors General Manager Oversight and Performance Management Committee, Director Busck, Chair July 13, 2010 Board Policy on Goal Setting Process for the General Manager Date: GM Board Meeting Date: July 20,2010 ACTION X DISCUSSION INFO RECOMMENDED ACTION It is recommended by the General Manager Oversight and Performance Management Committee that the Board of Directors adopt a

Coca Cola

742 words - 3 pages COCA COLA The last eighteen months have been good for Coca-Cola – in the creative and branding awards. It has won the design Grand Prix at Cannes, two D&AD Yellow Pencils for design and advertising, plus the 2009 Emmy for an Outstanding Commercial. Most recently, it has been recognised, once again, as the top performer in Best Global Brands 2009, the annual report from brand consultancy Interbrand. As the world’s most valuable brand

Apple in Se 10-K

894 words - 4 pages this report I will discuss my financial analysis of Apple Corporation along with a synopsis and display of the company’s financial documents and records. I have been a consumer of Apple products for many years. With their recent conference that reveal the new iPhone 6s, iPad pro ad Apple Watch they continue to incline with innovative products and financially. “The Company must continually introduce new products, services and technologies, enhance

Related Essays

Multi Agency Essay

1918 words - 8 pages Identify barriers and opportunities in working in multi-agency fashion Introduction This report focuses some of the current literature addressing multi-agency working including issues relating to collaborative and multi-agency working primarily between Education, Social Services and Health. The rationale for multi-agency work, different types and models of multi-agency working and the factors which may impede or facilitate its effectiveness

Evolution Of American Intelligence Essay

2768 words - 12 pages , which enacted the development of the Central Intelligence Agency (CIA) and the National Security Council (NSC). Unfortunately, over the years, there have been several problems in the CIA from 1947 through the present. Two studies in particular that brought attention to such matters were the 1949 Dulles Report and the 1971 Schlesinger Report, which were both sponsored by the National Security Council. In the 1949 Dulles Report was created due

Inrenship Essay

785 words - 4 pages data and showed them with the help of significant descriptions. Necessary recommendation is provide to hold the services, which are accelerated by the bank according to the analysis of the project report. Glossary of Acronyms * * CBA: Customer Bargaining Agency. * ATM: Automated Teller Machine * BB: Bangladesh Bank * BDT: Bangladeshi TAKA * DPS: Deposit Premium Scheme

Does Advertising Mirror Or Shape Society

2403 words - 10 pages (2008-2009), Working At An Ad Agency - A beginner's guide to advertising careers, Available: http://www.alladvertisingagencies.com/resources/advertising-agency-careers.html (Accessed 4th April 2012). 5 www.abc.net.au, Available: http://www.abc.net.au/radionational/programs/rearvision/plain-packaging-ofcigarettes/3584320 (accessed 24th March 2012) 6 (Bill Bernbach, one of the founders of DDB Agency), cited in Wells, W., Spence-Stone, R., Crawford, R