Actions And Plans Essay

2038 words - 9 pages

Detalles de las tácticas operacionales y estrategias de mercadeo. Recomendaciones
De acuerdo a Hollensen (2007), mercadeo global consiste en encontrar y satisfacer las necesidades globales de los clientes, mejor que la competencia, y coordinar las actividades de mercadeo dentro de las limitaciones del ambiente mundial. Esto implica coordinar e integrar las estrategias de mercadeo implementándolas a lo largo de mercados globales, centralizando, delegando y estandarizando actividades. Implica un análisis de los segmentos de mercado internacionales, y a veces adaptar elementos de la mezcla de mercadeo para satisfacer las necesidades de los diferentes países. Al mismo tiempo monitorear y ...view middle of the document...

El tiempo total de entrega es una de las métricas indispensables y el mismo contempla muchos factores, por esta razón se dividirá en muchas secciones para atacarlas individualmente. Esto ayudará a tener productos menos perecederos, con mayor calidad.
Además de tiempo, se medirá la productividad de los empleados de Republica Dominicana con la eficiencia, pero cumpliendo con la calidad del producto. El tiempo de llenar órdenes también será una métrica a utilizarse ya que además del tiempo de acarreo, se medirá la capacidad de responder a órdenes.
Objetivos
Toda empresa tiene que identificar y establecer sus objetivos a corto, mediano y largo plazo ya que esto es crítico para asegurar el futuro de la compañía. Los objetivos a corto plazo ayudan a transformar las aspiraciones a largo plazo en acciones y metas para el año en curso. Si se definen claramente, los mismos pueden ser un motivador e incentivo en una implementación efectiva (Pearson & Robinson, 2009).
Lo que se busca es que Colombina pueda establecerse con éxito en Republica Dominicana y pueda seguir cumpliendo con sus objetivos institucionales, pero a su vez que sus productos sigan saliendo con la misma calidad y frescura con la que se prepara en Colombia. Se espera que los mismos consumidores de Republica Dominicana puedan y quieran adquirir nuestro producto en menos de seis meses de establecidos allí. De igual modo deseamos convertirnos en la mayor fuente de empleo en un ano; asi como poder distribuir a nivel isla, Caribe y a América; para que el costo sea menor.
Organización
Toda compañía, para lograr alcanzar e implementar con éxito un plan estratégico, tiene que definir y ejecutar las tareas y acciones dirigidas para obtener los objetivos y metas establecidas por la organización. Para esto, los recursos de la compañía tienen que ser definidos y asignados por área para cumplir con las estrategias de la compañía.
Mejoramiento Continuo
Para que Colombina pueda tener éxito en la expansión hacia Republica Dominicana, la misma tiene que poder mantener y controlar sus estándares de producción y de calidad, desarrollando un proceso de mejoramiento continuo, acumulativo y progresivo, a lo largo de toda la trayectoria de Colombina. Como parte de su mejoramiento continuo debe enfatizar en la educación del público consumidor acerca de los diferentes productos y sabores que ofrecen. Para esto, las campañas van enfocadas primordialmente a los niños y a los padres, con la integración de productos como meriendas nutritivas, snack, desayuno y hasta dulces. Ya que Colombina tiene una gama de productos para todo tipo de edad. Otra alternativa a ser considerada es la posible automatización del recogido, empaque y envío desde Republica Dominicana a diferentes sectores alrededor del mundo.
Luego de alcanzar un mercado estable en Republica Dominicana, Colombina evaluará la posibilidad de expansión a otros mercados accesibles para aumentar su alcance global. Todas estas actividades y...

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