Achieving Business & It Alignment Essay

3102 words - 13 pages

Achieving Business & IT Alignment
Through Business Capabilities & Governance

September 21, 2010

Thrivent Financial for Lutherans

• Not-for-profit, Fortune 500 financial services membership organization • Largest fraternal benefit society in U.S. • Help approximately 2.6 million members achieve financial security and give back to their communities • Offer a broad range of financial products and services

• More than $67 billion in assets under management • Ranked 342 on Fortune 500 list based on 2009 revenue of

$6.514 billion

Confidential – For Internal Use Only

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Agenda

• Creating Alignment with Business Capabilities • Case Study • Optimizing Investments: ...view middle of the document...

6 Private Documents: Statements, etc.

* See project Impact Statements for detail

Legend
Business Capability Implemented by a Project Definitive

Business Capability Used by a Project

Project Milestone

Notations
1 2 3 4 5

VISION

6

B2C Customer Profile Transactions B2C Customer Payment Transactions B2C Annuity Transactions B2C Life Transactions Public Documents: Prospectus, etc. Private Documents: Statements, etc.

Thrivent Impact Club’s Community

* See project Impact Statements for detail

GOAL

GOAL

GOAL

GOAL

Business Strategies Capabilities

Objectives

METRICS

PAC (CBA,
Funding, Approval)

Projects

Business capabilities provide common language and a framework for identifying Integration across a portfolio of initiatives. Business capabilities provide a framework to assess a capabilities performance and the desired future state.

-6-

Creating Alignment with Business Capabilities
Business Capability Map
02/05/2010

Business Capability – Functional View
Marketing
The movement of goods and services from concept to customer offering

Sales
The development, management, and execution of a mutually beneficial, interpersonal exchange of goods and/or services for equitable value

Customer Service and Relationship Management
Foster good connections with customers and partners to build loyalty and increase sales.

Channel and Distribution Management
Ensure the effectiveness of the organization’s sales channels

Membership
Enable Thrivent Financial for Lutherans to maintain it's not-forprofit fraternal status

Sub-domain
Capability Capability

Sub-domain
Capability Capability Capability

Sub-domain
Capability Capability

Sub-domain
Capability

Sub-domain
Capability Capability Capability

Sub-domain
Capability

Sub-domain

Sub-domain

Sub-domain
Capability Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability

Capability Capability Capability Capability

Capability

Thrivent’s Level One Capabilities
Executive ownership is assigned to each functional area.

Capability

Capability

Sub-domain Capability Capability Capability Capability

Risk Product Management and Service
The management of contracts and policies held by members

Brokerage Management and Service
The management of the brokerage accounts of customers

Banking Product Management and Service
The management of the products and accounts of customers as well as all functionality specific to the banking industry

Sub-domain
Capability Capability Capability

Sub-domain
Capability

Sub-domain
Capability Capability

Sub-domain
Capability Capability

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Capability

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Capability

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Capability Capability Capability

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Capability

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Capability Capability

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