In today’s corporate environment the need for effective communication has been recognized and accepted. It is understood that communication becomes effective when the people who interact are able to comprehend the requirements of each other in a short span of time. Most often the first link between people is established through verbal communication, to be followed by online or other ways of dealing. Moreover as it is believed that the first impressions are often the last impressions, the goodwill of a company depends on the initial communication links that are established and later maintained by its employees. So the face of the company, that is its employees, needs to be skilled not only ...view middle of the document...
Any means of communicating ideas, specifically, human speech, the expression of ideas by the voice and sounds articulated by the organs of the throat and mouth is a language. This is a system for communication. A language is the written and spoken methods of combining words to create meaning used by a particular group of people.
Language, so far as we know, is something specific to humans, that is to say it is the basic capacity that distinguishes humans from all other living beings. Language therefore remains potentially a communicative medium capable of expressing ideas and concepts as well as moods, feelings and attitudes.
A set of linguists who based their assumptions of language on psychology made claims that language is nothing but ‘habit formation’. According to them, language is learnt through use, through practice. In their view, ‘the more one is exposed to the use of language, the better one learns’.
Written languages use symbols (characters) to build words. The entire set of words is the language’s vocabulary. The ways in which the words can be meaningfully combined is defined by the language’s syntax and grammar. The actual meaning of words and combinations of words is defined by the language’s semantics.
The latest and the most advanced discoveries and inventions in science and technology are being made in the universities located in the United States of America where English language is the means of scientific discourse.
The historical circumstances of India (having been ruled by the British for over two centuries) have given the Indians an easy access to mastering English language, and innumerable opportunities for advancement in the field of science and technology. Many Indians have become so skilled in English language and have won many international awards for creative and comparative literatures during the last few years. Sometime ago, an Indian author, Arundhati Roy, won the prestigious booker prize for her book “The God of Small Things”. Her book sold lakhs of copies all over the globe.
Over the years, English language has become one of our principal assets in getting a global leadership for books written by Indian authors and for films made by Indians in English language. A famous Indian movie maker Shekhar Kapoor’s film “Elizabeth” has got several nominations for Oscar Awards. It does not require any further argument to establish the advantage English language has brought to us at the international level.
English language comes to our aid in our commercial transactions throughout the globe. English is the language of the latest business management in the world and Indian proficiency in English has brought laurels to many Indian business managers. English is a means not only for international commerce; it has become increasingly essential for inter-state commerce and communication.
In India, people going from North to South for education or business mostly communicate in English, which has become a...