About Arbys Essay

2328 words - 10 pages

About Arby's®
Arby's® is the place for people hungering for a unique, better tasting alternative to traditional fast food. It's the favorite place for people who crave something different and better. Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru.

From day one, Arby's Roast Beef Restaurants offered an innovative menu, offering guests something other than hamburgers in the newly inspired quick service segment. When foodservice veterans Leroy and Forrest Raffel opened the first Arby's in ...view middle of the document...

In 1994, Arby's banned smoking in all company-owned restaurants, another first in the quick service segment.

In 1995, the Arby's Foundation launched the Arby's Charity Tour (ACT), a series of corporate golf tournaments and other fund-raising activities to benefit youth-mentoring organizations, such as Big Brothers Big Sisters. Since then, the ACT has raised over $18 million, a testament to Arby's commitment to make a difference in the communities its restaurants serve. A change in the company's ownership set the course for menu expansion and a strengthened brand. Triarc Companies, Inc. purchased Arby's in 1993 and innovation quickly followed. Arby's introduced Arby's Market Fresh in 2001, a line of deli-style sandwiches and salads made with high quality and unique ingredients. In 2003, wraps extended the popular additions.

Following a thorough study of the brand and customer base, Arby's introduced the "I'm Thinking Arby's" campaign in 2005. The ad series featured Arby's point of difference - high quality, unique products not typically found in fast food. When you're craving Arby's you can't think of anything else.

On July 25, 2005, Triarc acquired RTM Restaurant Group, Arby's largest franchisee, and formed Arby's Restaurant Group, Inc., an Atlanta-based company comprised of more than 3,500 restaurants. Of those, Arby's Restaurant Group owns and operates more than 1,000 restaurants located in the United States.

Roland Smith returned to Atlanta as President and Chief Executive Officer of Arby's Restaurant Group in April 2006. Smith first joined Arby's in 1994 and served as the brand's President and CEO from 1997 to 1999.

On September 29, 2008, Triarc Companies Inc. merged with Wendy's International, Inc. to form Wendy's/Arby's Group, Inc. Wendy's/Arby's Group, Inc. is the third largest quick-service restaurant company in the United States.

On July 5, 2011, Arby's was acquired by an affiliate of Roark Capital Group, an Atlanta-based private equity firm that focuses on investing in franchise, brand management and restaurant companies.
Important Dates
* 1964 Arby's is founded in Boardman, Ohio.
* 1965 Arby's first franchise restaurant opens in Akron, Ohio.
* 1970 Arby's opens its 250th restaurant.
* 1975 Logo changes from a ten-gallon hat to a contemporary cowboy hat.
* 1978 Debut of the Beef 'n Cheddar.
* 1980 Arby's opens 1,000th location in Loves Park, Illinois
* 1981 First international restaurant opens in Japan.
* 1986 Arby's Foundation formed, establishing Arby's philanthropic organization.
* 1991 Arby's is the first fast food restaurant to introduce a complete light menu: Three sandwiches and four salads, all less than 300 calories and 94% fat free.
* 1994 Arby's is the first to ban smoking in all of its company restaurants.
* 1996 Arby's opens its 3,000th restaurant in Tipp City, Ohio.
* 2001 Market Fresh sandwiches added to the menu
* 2004 Market Fresh...

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