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Aa Executive Summary Essay

1672 words - 7 pages

2011
Executive Summary

AA is burdened by high labor costs, a weak balance sheet, perpetual union issues, increasing pressure from low-cost carriers (LCCs), incessant losses. AA must address its high costs, improve its international offerings, and find a solution to the competitive threat posed by LCCs

Chiu Cloud Supreeth Kini Fabien Levet Amruta Vantipalli

9/1/2011

Table of Contents
Introduction........................................................................................................................................................... 2 Financial Health ...view middle of the document...

......... 4 Weakness .......................................................................................................................................................... 4 Opportunities..................................................................................................................................................... 4 PEST ................................................................................................................................................................... 4 Conclusion ............................................................................................................................................................. 4 Appendix ............................................................................................................................................................... 5 References ............................................................................................................................................................. 6

1

Introduction
AMR Corporation (AMR), incorporated in October 1982, operates in the airline industry. The Company’s principal subsidiary is American Airlines, Inc. (AA). AA provides scheduled jet service to approximately 160 destinations throughout North America, the Caribbean, Latin America, Europe and Asia. AMR Eagle Holding Corporation (AMR Eagle), a wholly owned subsidiary of AMR, owns two regional airlines, which do business as American Eagle American Eagle Airlines, Inc. and Executive Airlines, Inc. (collectively, the American Eagle carriers). AA also contracts with an independently owned regional airline, which does business as American Connection (the American Connection carrier)1. To improve access to each other’s markets, AA has established marketing relationships with other airlines (through the Oneworld Alliance) and rail companies (see Exhibit 1).www.aa.com is a great resource for making and viewing reservations, flight check-in, status, baggage check in, change and book flights etc. Keeping up with technology, AA has recently rolled out smart phone travel apps2. AA has established the AAdvantage frequent flyer program (AAdvantage) which is currently celebrating its 30th year3. AAdvantage members (67 million)4 earn mileage credits by flying on AA, American Eagle and the American Connection carrier or by using services of other participants in the AAdvantage program. Mileage credits can be redeemed for free, discounted or upgraded travel on AA, American Eagle or other participating airlines, or for other awards. AA sells mileage credits and related services to other participants in the AAdvantage program. There are over 1,000 program participants, including a credit card issuer, hotels, car rental companies, and other products and services companies in the AAdvantage program.

Financial Health
It has revenue of approximately 22 billion and a net loss of 471 million in 20105. Cargo accounts for 3 % of the airline’s...

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