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A Product Review On The Rioriot 20 Gb Mp3 Player

1549 words - 7 pages

MARKETING ASSIGNMENT #1PRODUCT: THE RIO RIOT (A 20GIGABYTE MP3 PLAYER)The Rio Riot is an MP3 player that is designed to carry about 4000 songs (20 Gigabytes of music). It is manufactured by Sonicblue. Sonicblue is a company that owns Rio (which creates MP3 players), Replay TV (which is a digital video recorder, like Tivo) and Escient (which develops and markets new digital convergence products). Sonicblue is a good manufacturer for the Rio Riot because they have also created other technologically advanced products (like Replay TV) and understand what needs to be done to make the Rio Riot a well made and easy to use product.The Rio Riot can be found in most electronic goods stores (like ...view middle of the document...

The packaging of the product is more to ensure the safety of the product rather than to attract people to it since it is not very creative and does not stand out to other packages.The Rio brand name is well known by people interested in electronic devices (like MP3 players). The Rio name is known to have created many portable MP3 players (most that can carry between 10-30 songs) and the Rio Riot is their first player that was created to be a jukebox and hold all of a person's music collection. Rio has ensured that their name is known as being a good creator of MP3 players as well as being known as an innovator in the creation of MP3 players. This will make people more confident in purchasing a Rio product because they will know that their Rio product is well made and is equal or better to competitors products. Since Rio's name is well known, it is able to compete with other well-known brands (like Macintosh's IPod).The Rio Riot is advertised in technology magazines. This is because Rio knows that the people who read technology magazines are the people who would be interested in purchasing their product. The advertisements are also done in these types of magazines because the Rio Riot is capable of holding more MP3's than almost any other MP3 player so anyone who is interested in purchasing the newest and best technology would be interested in purchasing the Rio Riot. The Rio Riot is also advertised in flyers for electronic stores and other stores that carry the Rio Riot. This is because stores want to advertise that they carry one of the best MP3 players and they have it at such a low cost compared to other MP3 players. Since people will see the Rio Riot at such a low cost, people will think that the whole store has very cheap prices for quality products.The Rio Riot does some servicing to make customers more confident in purchasing the product. Rio has customer service seven days a week to answer any questions or try and solve any problems that there might be with the MP3 player. The Rio Riot comes with a 1 year warranty (and a three year warranty can be purchased) so that if any of the parts break or there is a problem with your purchase player than you can get a new one free of charge. These services make customers feel confident that there is help for any problems they may encounter with the product and the product is guaranteed for a year from any problems with the player or broken parts.The Rio Riot is often displayed with other MP3 players. It is usually displayed with a sign, which explain features of the player in order to show how other products are inferior to it. The player is usually at eye level so it can be easily seen and is at the beginning of the aisle so that many people see it and if someone is interested in purchasing a MP3 player, the Rio Riot will be the first player they see.The Rio Riot costs $275 Canadian (before tax). This is much cheaper than other large...

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