A Johnson And Johnson Crisis Essay

845 words - 4 pages

A Johnson and Johnson Crisis
Amanda Ferri
University of Phoenix
Darci DelTorto
Tuesday, June 5, 2012

In 1955, McNeil Pharmacies introduced the first aspirin-free pain reliever for children and called it Tylenol Elixir. In 1959 when Johnson and Johnson acquired the brand, the medicine’s net sales were $11.4 million and by the following year the prescription only drug was approved for sale over the counter. In 1961, the sales of Tylenol kept rising and options for the drug kept growing and now included an adult regular strength formula. By 1975 Tylenol’s line of products became the 5th best selling brand of any analgesic in the United States. This also helped Johnson and Johnson create ...view middle of the document...

When exposed to larger amounts of the chemical one will experience low blood pressure, lung injury, loss of consciousness, slow heart rate, and respiratory failure, which can lead to death. Those exposed must seek immediate medical care, in a hospital setting.
As soon as James Burke, the chairman of Johnson and Johnson found out about the crisis, he reacted by forming a seven-member strategy team. The two concerns that were first on the list were how to protect the people and how to save the product. The company immediately alerted consumers across the United States, through the media, to stop consumption of any and all Tylenol products and to not resume until further notice. The company began to recall the product in Chicago and the surrounding areas right away, but when finding two more contaminated bottles, they made the decision to recall the drug nation wide. By establishing a hotline for consumers, all questions and concerns the people had were addressed. Burke was taking this matter into his own hands to make sure that the problem was resolved in a timely manner and the company’s good name was not jeopardized.
All major networks and newspapers were taking the news and putting faces to the story to make the public sympathetic towards the families. While this was a good strategy to get the public against Johnson and Johnson, the way the company handled itself in this situation made the efforts of the media go unnoticed. Within six months...

Other Papers Like A Johnson and Johnson Crisis

Potential Sale or Merger of Smithon and Johnson Services

1439 words - 6 pages To: Mr. Jones From: Angela Williams Date: December 3, 2011 Subject: Potential Sale or Merger of Smithon and Johnson Services Facts: Mr. Jones has decided to purchase a manufacturing company, Smithon Widgets (a C corporation), that has been very profitable. Mr. Jones is the majority shareholder of another C corporation. Johnson Services that has incurred significant losses. 1. Outright purchase of Smithon stock a

: Urbanization and Sports—from Bare Knuckle Boxing to Jack Johnson

593 words - 3 pages Assignment Five: Urbanization and sports—from bare knuckle boxing to Jack Johnson The sport of boxing in the twentieth century was very common within the working class, especially popular among the young men, yet there were long time competitors that strived to continue and uphold their titles within the ring, for other reasons besides having the title – reasons that young competitors would not yet fully understand. Being in the ring was a

Why, In The Years 1961-68 Were Both Kennedy And Johnson Unable To Avoid Increasing Involvement In Vietnam?

921 words - 4 pages military solutions. He was a close confidant with both Kennedy and Johnson, and strongly believed in the USA’s commitment to South Vietnam. He was a liberal intellectual who wanted freedom. However, he supervised the big increase in defence spending until 1968. Diem was a constant worry, as he was not a beacon of freedom, a poor leader and paranoid. The failure of the ARVN mounted an effective attack in 1963 at Ap Bac, where the Viet Cong won. The Viet

Discuss The Life Journey Undertaken By Avey Johnson As She Searches For Herself, In The Novel "A Praise Song For The Widow" By Paulie Marshall

1478 words - 6 pages possible to return to from an unmediated state of being, then to a Tabula Rasa of mind and body, where the mind can be recreated from scratch. The idea, suggested in the novel, that Avey's memories of Africa are an essential part of her being, while her American identity is a socially constructed one is problematic. In the present time of the novel's opening chapters Avey Johnson has become so detached from her own heritage that she does not

Comparison and Difference Between Johnson and Roys Adaptation Model

727 words - 3 pages * Outcome: Abstract thinking is not appropriate.. JUDGMENT a) Personal:- N: -What is your future plan? P: - I will do my household work properly ,and able to handle the situations at home as my children are disturbed . I: - Personal judgment is good. b) Social:- N: - If someone needs your help at a accident site ,will you help him ? P: - I will call doctor at scene site. I: - Social judgment is fair. c) Financial

To What Extent Has the Financial Crisis Challenged the Notion Economic and Monetary Union Has Been a Success in Economic and Political Terms?

2853 words - 12 pages To What Extent has the Financial Crisis Challenged the Notion Economic and Monetary Union Has Been a Success in Economic and Political Terms? Name: Course: Tutor: College: Date: Introduction Many countries and the world in general have been experiencing financial crisis in one time or another starting from the famous 1930s great depression in USA, 2008/2009 US economic crisis to the most recent one, European economic crisis. This is

Tylenol Ethics Paper

689 words - 3 pages ; Johnson used the media both as a public relations aspect and through paid advertising to connect to the consumers stating the strategy. “Johnson & Johnson used the media to issue a national alert to tell the public not to use the Tylenol product. In the first week of the crisis Johnson & Johnson established a 1-800 hot line for consumers to call. The company used the 1-800 number to respond to inquiries from customers concerning

The Painful Truth Of A Company’S Pursuit Of Quality

995 words - 4 pages GM588 FINAL PROJECT PROPOSAL OUTLINE Annette M Daniels 1. THE PAINFUL TRUTH OF A COMPANY’S PURSUIT OF QUALITY 2. Johnson and Johnson 3. Johnson & Johnson was organized in the State of New Jersey in 1886. Today they employee approximately 115,000 people worldwide. Johnson & Johnson has more than 250 companies located in 57 countries around the world. From these 250 companies they Manufacture and sell health care products. The

Case Study - Johnson & Johnson

2404 words - 10 pages side effects, and dangers of the product.Analyze and Evaluate AlternativesJohnson and Johnson had to first understand and consider all options before choosing a plan of action in order to address the Tylenol crisis. They also had to review the organization's established "credo" that was considered company's code of ethics. When the executive leaders first established this credo, they gathered valuable information from their employees. By using

Annual Report

862 words - 4 pages Johnson & Johnson is the leading pharmaceutical company and is included as one of Fortune’s most admired companies for the past 30 years. Johnson & Johnson has a long-standing history that is committed to caring for its consumers since it started. Johnson & Johnson delivers an annual report to depict the company’s performance and growth in the past year and for the future in order to inform shareholders and potential investors

Ethics in Tylenol Recall Case

1372 words - 6 pages Extra-Strength Tylenol plunged Johnson and Johnson into an unimaginable organizational crisis. Yet the way in which the crisis was handled has become the gold standard by which all crisis management is now measured (Murray, Shohen, 15). Johnson and Johnson excelled at both crisis management and crisis communication during the Tylenol tampering incident, a remarkable feat considering the company did not have a formal crisis plan in place at the

Related Essays

Johnson And Johnson Employment Initiative Essay

3591 words - 15 pages School Reform, Routledge, London. USAID (2004), ‘‘The health workforce crisis in Africa: dimensions and illustrative immediate and long-term responses’’, USAID, Washington, DC. About the author Michael Bzdak is a director of Corporate Contributions at Johnson & Johnson, he manages the corporation’s philanthropic support of K-12 education, including a signature school-to-career program as well as volunteerism and art/cultural affairs. In

Johnson And Johnson Financial Ratio Analysis

1691 words - 7 pages Johnson and Johnson is a New Jersey based manufacturer of healthcare products who has 3 divisions:Consumer division which manufactures and markets products related to baby and child care, oral and wound care and women's healthcare.Pharmaceutical division which manufactures and markets products related to cardiovascular health, dermatology, contraceptive and gastrointestinal sickness.Medical devices and diagnostics division which manufactures and

Lyndon Johnson And The Tonkin Gulf Resolution

2362 words - 10 pages Lyndon Johnson and the Tonkin Gulf Resolution The official rhetoric of Lyndon Johnson’s administration portrayed the Gulf of Tonkin incident as an unprovoked and malicious attack on U.S. ships by the armed forces of North Vietnam, as a result of which the President needed the power to deal militarily with the North Vietnamese. The Gulf of Tonkin incident explicitly encompasses military actions on August 2, and alleged actions on

Diary Of A Wimpy Kid And My Father Sun Sun Johnson

682 words - 3 pages , Arlene and Brad. He was a wealthy individual who did not manage his money well. Because of that, he lost his home and family, with an exception of Rami to his business rival. He was a wonderful person who cared for people and showed himself to be a brave hero at the end of the day when he sacrifice his life for Jake’s. Rami Johnson - The narrator of the story. He stays by his father’s side. Rami helped his father rebuild their lives and his