This website uses cookies to ensure you have the best experience. Learn more

A Google Case Study

3508 words - 15 pages

MAJAN COLLEGE (UNIVERSITY COLLEGE)
FACULTY OF BUSINESS MANAGEMENT
* STUDENT ASSIGNMENT COVER SHEET
* Module Name: | * FOUNDATION TO BUSINESS STRATEGY |
* Module Code: | * (BC12-2) |
* Assessment No. : | * 01 |
* Assessment Type : | * ASSIGNMENT - PAIR |
* STUDENT MCUC NUMBER: ...view middle of the document...

* I/We understand that this assignment may be retained on the database and used to make comparisons with other assignments in future. * I/We have made a copy of my assignment * This work may be photocopied and/or communicated for the purpose of identifying plagiarism. * I/We give permission for a copy of this marked assignment to be retained by the faculty of Business Management for the purpose of course reviews by external examiners and to be used as a resource by Majan College. * I/We understand that unauthorized late submission without a valid written extension will be marked as per the college policy mentioned in the students handbook page 18 section 18.5. |

Introduction

Google was founded in 1995 by Larry Page and Sergey Brin and it was the first popular search engine in the world. They created this search engine so that users can find any website or document on the web based on keyword or exact searches. Google provides free services for their users. Other than the search engine, they can also search books on Google Book Search, news on Google News, videos on Google Video (YouTube) and maps on Google Maps

Google has changed the way people look at and share information. This has made them a leading search engine on the web and a global technology leader. Back in the mid 90’s Brin and Page, Stanford University graduates, worked on developing this unique technology. Since then, Google has grown to become one of the most recognized brands in the world as well as one of the top Internet destinations. As of 2013, Google has 16800 employees working in more than 70 offices in more than 40 countries around the globe. Their headquarters is located in Mountain View, California, USA.
Strategic management has many benefits to an organization. A company’s vision, mission and future goals are set from the strategic process. In addition, strategic management gives managers an advantage in allocating resources efficiently. Moreover, these strategies help give the firm a competitive advantage in the market. Statistics show that, on average, companies using strategic management are more successful.
This assignment will aim to clarify the concept of strategic management in the global sense as well as focus on Google’s strategic management. In addition, the report will identify and explain the internal and external environmental analysis of Google. This means, PEST analysis, SWOT analysis and Porters Five Forces will be explained in details.

Literature Review
Strategic management is defined as the process by which managers of the firm analyze the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of organizational goals.
Strategic management has an impact on initial goals, actions and recourses. Goals are set by managers to be completed within a certain period of time. Action plans must...

Other Papers Like A Google Case Study

Case Study Google In China

666 words - 3 pages "Google in China" Case Study PAGE \* MERGEFORMAT 1 University of PhoenixGoogle in China Case StudyFor this week's paper I chose the "Google in China" case to study because Asia will soon become the largest area in the world with the highest internet population. China is currently experiencing a rapid economic growth and for people in business, internet and technology, China represents an opportunity to invest without precedents. In this paper

Global Business Strategies - Case Study of Google Into China

848 words - 4 pages Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese

Google Case Study

695 words - 3 pages 1. Using table 11-1 as a guide, what needs to be done to turn Google’s HR group into a true team? Successful teams take on a life of their own. It is important for managers to have realistic expectations when it comes to teams. Additionally managers need to be proactive in helping to make teams effective. In order for the HR group at Google to become a true team the members of the group have to work together in cohesion. Members of the group

Google Case Study

2752 words - 12 pages Introduction Google Inc.is one of the five most popular websites in the world. Google is a web search engine that lets you find other sites on the web based on what you type on the keyboard. Google also provides specialized searches through blogs, catalogues, videos, news items not forgetting cloud computing and also online advertising technologies. For your information, most of its profits are derived from AdWords which offers pay-per-click

Google Case Study

1036 words - 5 pages The phrase “Google it” has become an everyday part of our vocabulary when it comes to looking up any and all information. What google has created is much more than a simple search engine. They’ve created a brand that has changed marketing in general. Google ADwords is an online advertising service. What google has done is created a level playing field for all advertisers, from small start-up companies to large fortune 500 companies. Adwords

Google Case Study - 973 words

973 words - 4 pages 1. Using Table 11–1 as a guide, what needs to be done to turn Google’s HR group into a true team? In order for Google’s HR group to be a true team, it needs all members of the group to work together. The group “develops its own purpose or mission. Problem solving becomes a way of life not a part time activity.” A team is more effective when they work together as a whole rather than individually. Members need to realize that everything becomes a

Case Study Chapter 7 – Apple, Google And Microsoft Battle For Your Internet Experience

510 words - 3 pages CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014

Case Study 6 Apple, Google, and Microsoft Battle for Your Internet Experience

803 words - 4 pages consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services

A Transco Case Study

1952 words - 8 pages A Transco case study Introduction Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably by a British company - Transco. All day, every day, sophisticated computer-based telemetry watches, records and reports as the gas goes through meters, compressors, valves and governors on its way to more than 20 million homes, factories and businesses. Millions of cubic

A Case Study on Starbucks

792 words - 4 pages Exploration of Successfully Managed Innovation of A Company: A Case Study on Starbucks   Introduction In an acutely vying business environment, innovation has been highly regarded by enterprises. It is vital for companies to effectively apply innovation strategies into practice. In this essay, Starbucks, as a world famous cafe brand, will be taken as an example to demonstrate how a company has successfully managed innovation. Body

Mountain Bank A Case Study

1196 words - 5 pages Assignment #1 Business Strategy Strayer University HRM530 Section 016 April 23, 2011   Mountain Bank A Case Study I. I would recommend that Mountain Bank implement the following competitive strategy for the reasons given: a. Mountain Bank should follow the differentiation strategy. i. Mountain Bank should follow this strategy because few organizations can successfully use the cost leadership strategy. One problem with a cost

Related Essays

Google Case Study 4788 Words

4788 words - 20 pages Case Study: Is Google Too Powerful? Introduction Google Inc. is a multinational public corporation which industrialised in offering Internet search services and computer software. The company was founded by Sergey M. Brin and Lawrence E. Page in September 4, 1988 in Menlo Park, California. Google served worldwide with its services and products and was headquartered in California, United States. Google's rapid growth since its incorporation

Google Case Study 5687 Words

5687 words - 23 pages CASE STUDY: GOOGLE Google is a very successful information technology/web search company with more than 21,000 employees working in 77 offices located in 43 countries. It was founded in 1998 by Larry Page and Sergey Brin. According to the Google website, Google has grown by leaps and bounds since then. From offering search in a single language the company now offer dozens of products and services— including various forms of advertising and

Google Case Study 636 Words

636 words - 3 pages . By staying out of the auction, Google has shown that wireless is not the way to go. TCO A applies to this case in that Google has struggled to apply this core competency to offline media, i.e. magazines, newspapers, and now TV. These types of media lack both the scaling of activity and the natural feedback loop that enables Google to create efficiencies by harnessing these market dynamics. TCO C also applies to this case as Google “levels the

Google Case Study 1025 Words

1025 words - 5 pages , developed a four-level evaluation model. This model, from most superficial to most comprehensive, consists of reaction, learning, behavior, and results (Kreitner & Kinicki 2013). In the case of Google, Laszlo Bock should implement both team building exercises as well as using evaluation methods to ensure team building continues to grow. References: Brennan, M., & Braswell, P. (2005). Developing and Leading