A Company Is (Morally) Allowed Within The Legal Framework To Gain Unlimited Access To Consumer’s Privacy For The Use Of Customer Loyalty Programmes

855 words - 4 pages

A company is (morally) allowed within the legal framework to gain unlimited access to consumer’s privacy for the use of customer loyalty programmes.

As a consumer, loyalty to a company is largely based on trust. We expect the company to not abuse it. Firms have the responsibility of delivering quality- this refers both to the product that they deliver, and the customer relations – in order to maintain loyalty. In order to achieve this, customers expect their private information to be kept secure.
How much does security matter to a consumer? A survey executed by Edelman show that “70% of people are more concerned about privacy than they were five years ago, and 68% feel they have ...view middle of the document...

Another included in intrusion is mass-mailing. Either via physical mail, or e-mail, it provides a major source of distrust in giving personal information Applying to loyalty programs requires the consumer to give their address (both e-mail and home) to the firm. While there’s usually an option to not receive any notifications; there sometimes isn’t. As a result, consumers receive dozens of e-mails/mails notifying them of special one-time offers for existing members, even if they aren’t interested. Each time personal info is handed out; it raises the issue of whether or not this company will send a constant flood of spam mails.
Marketers should be able to respect the privacy of the consumer. The consumer has a right to decide what is and isn’t intrusive marketing. Companies do have a right to limited access to a consumer’s personal information, as long as the consumer relations management (CRM) needs to find strategies that do not delve too deeply into the consumer’s privacy. A company’s use of privacy should be the same as the customer’s expectations – that it is not abusive. E-mails should not flood the customer’s inbox, but instead have a delay between each ad so that it does not become spam. The difficulty is that it is difficult to determine how much time is enough.
While there is a lot of hazard involved with giving personal information, there is a lot of opportunity. If pretend that the company in question does not intrude; how can consumers gain from giving personal information to them? If we use a...

Other Papers Like A Company Is (Morally) Allowed Within the Legal Framework to Gain Unlimited Access to Consumer’s Privacy for the Use of Customer Loyalty Programmes

Using An Organisation Of Your Choice Write A Report That Explains How The Company Seeks To Deliver Customer Value

2077 words - 9 pages just over 30% in the United Kingdom, this creating over 60% of the group sales and profits. Tesco’s main objectives is to increase market share, maximise sales, to grow and maintain the number one retail company in the United Kingdom, remain the market leader, create value for their customers to gain lifetime loyalty, to be an outstanding international retailer in stores and online, be a creator of highly valued brands and supporting the well

Access the Claim That ‘the Main Function of Education Is to Maintain a Value Consensus in Society’ (20 Marks)

619 words - 3 pages Functionalist believe that the main function of education is to maintain a value consensus in society. The term value consensus means that the majority of society agree. For example in the United Kingdom people believe going to school and getting a education is a norm: this is a value consensus. The education system has many purposes such as secondary socialisation of children and allocation of roles, due to the meritocratic that lays within

How It Came to Be That Too Many Cooks Spoil the Broth: a Study Into the Problems of Ill-Defined Property Rights “Resources Are Limited, Whereas Human Wants Are Unlimited. Economics Is the Study of How...

2343 words - 10 pages result of an agreement among the States and secondly, the States have no freedom to secede or separate from the Union. Besides, the Constitution of the Union and the States is a single framework from which neither can get out and within which they must function. The federation is a union because it is indestructible and helps to maintain the unity of the country. Appointment of Governor: Art 155 and 156 provide that the Governor, who is the

Agreed Ways of Working for Checking the Identity of Anyone Requesting Access to: Information

4994 words - 20 pages of the service provider as I manage and run the business on a day to day basis. The reputation of the company is at risk if I do not function in my role. Clients and staff are put at risk if I do not function in my role | 3.3 | My role links to the wider sector:All registered managers within the care sector require ensuring compliance with the 16 of the 28 CQC Essential Standards. The sector requires to follow and comply with the outcomes for

The Wto Is an Organizational and Legal Framework of International Trade4

2657 words - 11 pages identify mojor benefits of its excistence. The WTO is an organizational and legal framework of international trade. Its instruments define the key contractual obligations that should guide the government in creating and enforcing national laws and regulations in the trade. In addition, it is a forum where trade relations between countries emerg in the process of collective debate, negotiation and conciliation. In deciding on the establishment of

Legal and Ethical Issues in Relation to the Use of Business Information

5604 words - 23 pages there for have no expectation of privacy in any email sent or received by another individual, whether it is business related or something that is more personal. Your line manager would also be given authority by a member of the executive management team to have the ability to examine emails at any time they feel that they need to. An example of the legal policy when it comes to the Email services within Strode College would be the data protection

Explain How Focusing on the Customer, by Providing Good Customer Service, Is Essential to Retailing

808 words - 4 pages task, I am going to devise a customer satisfaction survey for use whilst undertaking a “mystery shopper” experience at Boots and Tesco. I will use this form to comment on the type of customer service I received from the two outlets and justify how my feedback will be helpful to their retail business. Boots is a pharmacy chain in the United Kingdom and Ireland. It offers a wide range of general health and hygiene items as well as providing

How Far Do You Agree That the Most Important Reason for Wolsey’s Fall from Power Was His Failure to Gain a Divorce for Henry Viii?

957 words - 4 pages The most important reason for Wolsey’s fall from power was his failure to gain a divorce for Henry VIII, how far do you agree? Wolsey’s dismissal from Henry’s court came in September 1529, though Wolsey had a plethora of failures before, his fall his failure to get a divorce for Henry VIII proved to be the most significant. This is because Wolsey’s strength of position depended on whether he got Henry what he wanted and the divorce was the

To Review the Company, General Electric (Ge) Supply Chain and Its Components. Show How Expansion Within a Company Can Be Profitable over Time

1060 words - 5 pages | GENERAL ELECTRIC (GE) | | | To review the company, General Electric (GE) supply chain and its components. Show how expansion within a company can be profitable over time. | General Electric also known as GE has been around for many years. GE is a global company that provides a variety of products in the United States and abroad. The company started in 1900 in a barn and they have been much more advanced as the

Is John Lewis the Best Company in Britain to Work for

3162 words - 13 pages Is John Lewis the best company in Britain to work for? It is owned by its employees – or partners – who have a say in how it is run, and receive a share of the profits. Surely this is the way every organisation should be run . . . * * * Jon Henley * The Guardian, Tuesday 16 March 2010 * Article history John Lewis's flagship store in central London Photograph: Alex Segre / Alamy/Alamy It's just before

P5:Research the Legal and Ethical Issues and Constraints in Relation to the Use of Business Information in Organizations

631 words - 3 pages , Tesco’s Club card Face book, twitter. It is important for a company to implement this law,as all customers would find it very essential :they do not like their information to be distributed to any other sore that what they have given it to , and that it is securer. When this trust is given to theconsumer: they will come back to the site and Purchas more services and goods. The Freedom of Information Act 2000 is an act of the United

Related Essays

■Corporate Brand – For Companies That Only Offer One Benefit To A Customer, They Usually Use A Corporate Brand (Unless They Have An Overall Holding Company)

3356 words - 14 pages cultural background, purchasing habits, levels of personal one-use income etc. In order to deliver a tailor-made marketing mix program to accept customer wants. Here we will follow the adaptation strategy for our product. Tea market is very established market in the UK. People are very familiar with this product for long time. Customer knows about the various type of tea taste. People here consume different flavour tea. At the beginning we will

Unlimited Access To Information Essay

1595 words - 7 pages Unlimited access to information is good for our society. Information has power to change our lives. In the last century our generation has transformed in to information society. Information has improved quality of our lives, and it has helped us get beyond the problems that trouble our world. During the mid-90’s internet had a revolutionary impact on information, since then information became information technology. Due to information storing

A Farewell To Arms Within The Critical Framework Of Feminism And The Principles Of Post Structuralism

3292 words - 14 pages This essay is an attempt to examine A Farewell to Arms by Ernest Hemingway, within the critical theoretical framework of Chris Weedon’s essay, ‘Feminism and the Principles of Post Structuralism’. At the heart of feminist post structuralism lies the theory of post structuralism itself. The theory offers a way to study the conditions of how knowledge is produced. To understand an object it is necessary to study both the object and the systems

Gain Access To The Homes Of Individuals, Deal With Emergencies And Ensure Security On Departure

1889 words - 8 pages : | | | |1. |What kinds of reasons might there be for not being able to gain access to a service user’s home? | | | |If the staff member is unable to gain access to provide the care / service as arranged