This website uses cookies to ensure you have the best experience. Learn more

A Case Study On Starbucks

792 words - 4 pages

Exploration of Successfully Managed Innovation of A Company: A Case Study on Starbucks


In an acutely vying business environment, innovation has been highly regarded by enterprises. It is vital for companies to effectively apply innovation strategies into practice. In this essay, Starbucks, as a world famous cafe brand, will be taken as an example to demonstrate how a company has successfully managed innovation.

Innovation is regarded as ‘a process of bringing any new, problem-solving ideas into use’ (Conway & Steward, 2009, p.10). The entire process, driven by the ability to see connections, to spot opportunities and to take advantage of them (Tidd & Bessant, ...view middle of the document...

For instance, youngsters are unconsciously addicted into Starbucks, spending hours using laptops, smartphones, tablets and kindles etc. in coffeehouse. Just because the WIFI in Starbucks is free, majority give up the idea of consuming in other fast food chains.

Besides, another important aspect leads Starbucks service innovation to success is its unique system design. For example, the space design and environment in Starbucks coffeehouse is exquisite. Not only do the khaki and leather seats deliver elegant and classic feelings to customers, the same as propagandistic coffee culture, but also the seats are delicately divided into different module areas for both individuals and companions, some of them offer power supply for laptops use, which is considerate for diverse customers’ experiences. Furthermore, the products in Starbucks including coffee machine, water faucet, ice container, mug, stirring rod and adhesive tape etc. are elaborately designed for higher equality and faster delivering.

Last but not least, standard beverages made by baristas are the service that Starbucks successfully extend its brand all over the world. Today, Starbucks is the world largest coffeehouse company ahead of UK rival Costa Coffee, with 23,305 stores in 65 countries and territories (2014). No matter in America, United Kingdom, or China, when ordering a cup of Grande Latte with Cream, customer can always get what he wants. The standard beverages simplify the ordering process and benefit both customers and baristas. Meanwhile, Starbucks approaches innovative versions such as lower-calorie and sugar-free...

Other Papers Like A Case Study on Starbucks

Starbucks Case Study

755 words - 4 pages Starbucks Going Global Fast There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly

Starbucks Case Study

4635 words - 19 pages stay competitive ensued a greater focus on the concept of strategic management – the art and science of devising, executing, and appraising cross-functional decisions to achieve organizational goals aimed at gearing its long-term position towards success (David, 2009, p. 36). To fully grasp the fundamentals of strategic management, this study focuses on Starbucks’ strategy to gain perspective on what constitutes a successful strategic

Starbucks Case Study Answers

4616 words - 19 pages why the customer satisfaction scores have declined. A very possible explanation to this could be because of the growing customer base. As it is suggested in Exhibit 8 of the case, the less satisfied customers are the new customers that have visited Starbucks for the first time within the past year. On the other hand, the established customers (first visited Starbucks 5+ years ago) appear to have a better overall opinion about Starbucks. This does

Starbucks Case Study

5802 words - 24 pages lead Starbucks governance practices. Currently, the board has 9 directors, a substantial majority of whom meet all of the independence requirements of NASDAQ® and the U.S. Securities and Exchange Commission. Of the nine members of Starbucks board, one is Latino, two are African American (one of which is female), and one other female also serves on the board. Starbucks president and CEO Howard Schultz chair the board. In Starbucks there are

Starbucks Case Study - 703 words

703 words - 3 pages J.M.J N'Rica Altair M. Lagarde Mae Ann A. Mejica Shiela May Y. Quilantang COBE4A/ COMK Giordano International Expansion Case Study I. Summary of the Case Giordano was founded in 1980 by Jimmy Lai and in 1981 it opened its first store in Hong Kong and distributed merchandise to Taiwan through joint venture. While in 1985 it opened its first store in Singapore. However in 1987, Lai realized that its strategy wasn't profitable and changed

Case Study Starbucks

399 words - 2 pages Background description While everyone recognizes the logo and knows of a local franchise, few people know where Starbucks Coffee got its name. The largest coffeehouse company in the world, Starbucks was named after the first mate in the book Moby Dick. There are more than 13,100 Starbucks stores in the world, spanning 40 countries. The stores all sell drip coffee, espresso drinks, tea, blended drinks, coffee mugs and other accessories

Starbucks' Structure Case Study

1118 words - 5 pages important to focus on the gritty details of a situation, look for opportunities and how to achieve them. Visioning cannot be taught but can be developed. Marc suggests people start from the end and work backwards, or think to themselves "what will this team accomplish because of me?" Leadership is all about taking an organization to a place it would not have otherwise gone without you, in a value-adding, measurable way. When you vision, you think your

Investigation Of The Harvard Business School Case Study "Starbucks: Delivering Customer Service"

3563 words - 15 pages . Growth is estimated at a compounded annual rate of 20% for the firm.Customer ServiceThe crux of this case is Starbucks focus on customer service. Starbucks goes to extreme measures to ensure its customers are satisfied. Starbucks commitment to customer service is most evident in their employee-training program. The training program installs what are called "hard skills" such as operating the cash register and mixing drinks. However, it's the

A Marketing Case Study on Axis Communications

5202 words - 21 pages A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis

Case Study on Marketing

1177 words - 5 pages Starbucks and City Café: Friend or Foe? (pg 265-267) Case Objectives To understand how to define different market segments based on the variables used to divide the market To be able to identify and explain the marketing actions used to reach the target markets To draw a perceptual map and explain the positioning strategy of the different brands Case Synopsis President Chain Store Corporation (PCSC) was established in Taiwan in 1987 and

Case Study on Adhd

1044 words - 5 pages with ADHD have a problem with inattentiveness, over activity, impulsivity, and or a combination of these. Some symptoms of ADHD would be the inability to stay focused, difficulty controlling their behavior and hyperactivity. The two development theories that I think are most closely affiliated with Jeremiah are the behaviorism theory and Piaget’s cognitive development theory. These theories are most applicable to this case study. Behaviorism is

Related Essays

Starbucks Case Study 1499 Words

1499 words - 6 pages company that was already operating 6,793 stores in the US. Such an overexposure is a great threat to the brand’s exclusivity and therefore, it is considered that Starbucks should have focused on further establishing itself in the local market and expanding globally at a slower pace. Key marketing lessons from the Starbucks case study The Starbucks marketing strategy is not one commonly seen in many businesses today, as it

Starbucks Case Study 2175 Words

2175 words - 9 pages Starbucks Case Study 1. Based on the case information and personal experiences, list at least five things that you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. After reading the case information, I have a greater amount of knowledge about Starbucks as a business aside from my personal experiences as a customer. I am a regular at my local Starbucks and feel that this

Starbucks Case Study 794 Words

794 words - 4 pages Starbucks then. The last factor that Starbucks has no control over is the variation in world currency rates. For example, based on ( 1 US dollar is equal to 0.75 Euro right now. 2. What are the major sources of risk facing the company? Discuss potential solutions. Answer: I believe a risk is losing customers, because few options are available for the customer or they are unsatisfied with the service. Another risk is that the young

Starbucks Case Study 1038 Words

1038 words - 5 pages CJ Bosch Marketing 100 MWF 10 a.m. 10-30-13 Starbucks Case Study Initial Study Starbucks Corporation, the largest coffeehouse company in the world, with 19,435 stores in 58 countries, including 12,781 in the United States, 1,241 in Canada, 1,062 in Japan, 976 in Great Britain and 645 in China (starbucks website), started it's journey as a local coffee bean roaster and retailer of whole bean and ground coffee, tea, and spices in