A BUSINESS PROFILE OF BANGLALINK™
This report was a requirement to complete the “Management Process” of any organization. The purpose of this research project was to represent an overview of Banglalink. The research paper represents the organizational structure, management technique, nature of problems, corporate social responsibilities, human resource management, leadership style, motivational style etc.
Banglalink is one of the largest foreign direct investments in Bangladesh. The company has the backing of the international telecoms powerhouse Orascom. After its inception, the company has growth rapidly into the leading mobile phone service provider of the country. ...view middle of the document...
|Pakistan |Mobilink |63.8% |
|Egypt |MobiNil |53.5% |
|Tunisia |Tunisiana |29.4% |
|Iraq |Iraqna |100.0% |
|Bangladesh |Banglalink |1.0% |
|Congo Brazzaville |Libertis |36.8% |
|Zimbabwe |Tel Zim |31.0% |
|Democratic Republic of Congo |Oasis Telecom |5.1% |
Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas and later they were also allowed to extend to cellular mobile radio-telephone services in Bangladesh.
In July, 2004, it was reported that Orascom Telecom is set to purchase through a hush- hush deal the Malaysian stakes in Sheba Telecom, as it had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was reached with Orascom worth $25 million was finalized in secret. The pact has been kept secret for legal reasons, considering financial fallout and because of the feud.
The main reason for the undercover dealing was because the existing joint venture agreement between the Bangladeshi and the Malaysian partners dictates that if any party sells its Sheba shares, the other party will enjoy the first right to buy that.
Integrated Services Ltd (ISL), the Bangladeshi partner, was being 'officially' shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba's liabilities. Sheba had a base 59,000 users, of whom 49,000 were regular when it was sold.
In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US$ 60 million and re-branded and launched its services under “Banglalink” in February, 2005. A robust growth has been seen from the very beginning of the operation of Banglalink™. Surprising Public acceptance resulted to get nearly 100,000 subscribers within couple of weeks of its launch in February 2005. By the end of May, Banglalink™ was able to get approximately 400,000 subscribers. At present, there are around 1, 00, 00,000 subscribers of Banglalink. Among them there are 850,000 prepaid and 2450 postpaid and 20,287 PCO subscribers.
Organizational Structure: BANGLALINK™
Management Technique :
Management techniques are also known as the management functions. The Managerial functions are given below:-
Planning - Banglalink is planning to make its network systems more upgraded and advanced so that it can have a better network coverage in the country. In order to fulfill customer’s satisfaction it also providing international roaming service in the future. Banglalink is still focusing on making better service and quality.
Decision Making - Making intelligent and ethical managerial decisions for the company the managers are very much responsible. Like tools to ensure effective protection of employees, enabling business units to continue its work efficiently, making ethical decisions with the shareholders of the...