This website uses cookies to ensure you have the best experience. Learn more

4p's In A Restaurant Essay

3641 words - 15 pages

Lesson 4 Assessment Tool: Marketing Plan Framework
This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business. This Tool can serve as companion activities for Lesson 4. 4.1. Executive summary: This is a summary of the marketing plan, so it is usually prepared after the plan has been completed. It should summarize: Situation analysis results Marketing goals and objectives Proposed marketing actions (strategies and tactics) to meet goals and objectives Proposed marketing budget and key resources that are necessary to implement the marketing actions Expected outcomes of the ...view middle of the document...

In addition, we will provide the highest degree of service possible. We will treat each and every one of our guests like family visiting our home for a festive occasion. We will strive to keep all areas of our Lake George restaurant spotless. We will protect Lake George and our environment regardless of cost to ourselves. We realize that without our customers, our business would not exist and we welcome the opportunity to serve them.” B. Beaver Lake Cottage ( “Our goal is to provide the ambiance and amenities for our guests to Relax, Reflect and Renew.”


“Our primary measure of achievement shall be our Repeat and Referral business.” “We shall provide a work environment that will encourage our employees to make our goals possible.” “If we are ever in doubt about any personal or business decision, we shall ultimately rely on the Golden Rule as our Final Answer.” 4.3. Situation Analysis Situation analysis will help you understand the current and near-future business activities you and your competitors are using. By conducting this analysis you will understand how customers respond to your offerings and those of your competitors. The results of this analysis therefore provide a basis for your marketing strategy development later on. A. Internal Audit – Provided below is a checklist that business owners can use when conducting an internal audit of their offerings. You can use this checklist as a guide and can modify it to suit the elements of your business. The internal audit allows you to systematically identify components of the 4Ps (Properties, Product Presentation, Promotional Applications and People) within your business that enhance experiential value for your customer. Sometimes you are too close to your business to accurately assess these experiential elements. Therefore, we encourage you to gather assessments from staff, customers, or vendors. The chart below lists many of the elements constituting the 4Ps of a business that can enhance customer experience. You can place the description of each element in the column under the appropriate 4E.

4E Offerings
• • • • Educational Experience—Identify components of the 4Ps (referring to the leftmost column in the table below) that contribute to customers’ enhanced knowledge, skill, personal development. Esthetics Experience— Identify components of the 4Ps that contribute to a welldesigned, unique physical setting in which a customer feels immersed. Entertainment Experience— Identify components of the 4Ps that contribute to engaging performances for the customer. Escapist Experience — Identify components of the 4Ps that contribute to active participation in creating a sense of a different place or time for a getaway.


Internal Audit Checklist for 4E Experience Economy Offerings 4E Experiential Economy Offerings
Educational Experience Esthetic Experience Entertainment Experience Escapist Experience

1. Properties:

Other Papers Like 4p's in a Restaurant

Research of Restaraunt for Business Research

2446 words - 10 pages their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their

Gre Argument: Seafood Restaurant Essay

652 words - 3 pages The argument for opening a new restaurant specialized in seafood may seem a workable idea. However, more questions need to be addressed and thorough investigations be done to decide whether the new business will be popular and profitable. The most important question to address is whether there has been and will be a significant increase in the number of residents in Bay City who would go to a restaurant to eat seafood. The fact result revealed

Name Your Poisson – a Case of Fishy Decision-Making

830 words - 4 pages (the standing order) and because of the chain’s “fresh” promise, the managers have to guess the best standing order for their restaurant. Lately the CEO has pointed out that there is a lot of fish wastage. As a study has found that the restaurant with the largest average wastage per day also had the lowest profit per day on fish, she is wondering whether she should take part in the decisions made by restaurants’ managers regarding fish standing

Kabuki Restaurant

775 words - 4 pages Camacho 1 Vicente Camacho Professor Madsen English V01A 2/25/13 Japanese Restaurant: Kabuki As you walk into a Japanese restaurant what are some of the things that really stick out to you? Maybe the cultural decorations? Or perhaps the strong aroma of sushi and other great Japanese foods being prepared in the kitchen? Or maybe even some fun live entertainment? Whatever a certain Japanese restaurant has to offer, it should provide the

Emarketing Assignment

950 words - 4 pages Executive Summary Marketing for every industry has an important role in order to deliver their products and services to the right target. Whether traditional marketing or e marketing has a same purpose which is deliver the products and services to the users. Nowadays, the business more prefer to adapt e marketing in order to achieve their customer’s easily also reducing the cost. In this paper, the author will review on how “The Restaurant

Pros And Cons: Owning A Business

1371 words - 6 pages Many people dream of owning a business. A restaurant is a marvelous business to own. Although it looks simple, owning a restaurant has a sufficient amount of stressful difficulties. In order to successfully run a business, including a restaurant, one must love what you do. There are many characteristics one must to possess to own a restaurant. Being an owner of such a grand business comes with ample responsibilities. Responsibilities and

Strategic Management

2392 words - 10 pages THAI TAE COOKING RESTAURANT THAI TAE COOKING RESTAURANT BUSINESS OVERVIEW Introduction According to a cuisine popularity survey undertaken by the Kellog School of Management (2004), Thai food is ranked at number four after Italian, French and Chinese cuisine. Thai food also proves to be a popular ethnic cuisine among western respondents according to another survey conducted by the Sasin Institute, in which it ranked sixth. Thai government

Case Study on Jose's Restaurant

1779 words - 8 pages important issues for a success restaurant business. Jose’s has problem about the quality of food the chef gets from the external suppliers. If the food is not good and fresh then the total taste of the food will not be what the customer wants. The cook at Jose’s is stressed out and not happy with the quality of food that has been getting from the external supplier. The food in the Joses restaurant should be better quality and fresh. Prepared the

Mcdonald's Seniors Restaurant

1280 words - 6 pages . Opportunities * Better engage regular senior customers by organizing activities like Bingo. * Bingo prizes could be offers/ discounts on food and beverages, which may lead to increase in sales. * Charge for Bingo leading to a new revenue source. * With many seniors at the restaurant, the restaurant portrays a friendly image thereby reinforcing the McDonald's policy. * Can attract more senior customers, further increasing customer

The Shooting Incident

518 words - 3 pages Darria Nance Mrs. Hake English 111 26 April 2015 Essay 4. Restaurant Review Erio's Restaurant Review Erio's restaurant is located in Woodson Square, 4434 Woodson Rd, St. Louis, Mo. 63134. It is a small, friendly restaurant that is quiet easy to miss except for it's huge sign in the parking lot. It's the perfect place to dine if you like Italian cuisine. It sits just across from Columbia College and is convenient for the campus students


577 words - 3 pages For my ethnography project I chose to study the life at the 459 Commons restaurant located on LSU’s campus. This dining hall is mostly occupied with freshmen students who live in the surrounding dorm rooms. The main focus of this ethnography is to compare the norms of the workers when the 459 is crowded with students and when it is less crowded. A norm is defined as a group held belief about how members should behave in a given context. How

Related Essays

Hospitality And Restaurant Management As An In Demand Course: A Survey Study

2987 words - 12 pages | Hospitality and Restaurant Management As an In-Demand Course: | A Survey Study | | Peter Jay Obillo | 10/1/2013 | | CHAPTER I THE PROBLEM Background of the Study In the annual rate of enrollees at Panpacific University North Philippines, The College of Hotel and Restaurant Management takes the place of one of the courses that has a high percentage of enrollments every year in the other courses offered. This result

Samuel Da Groass And Others Were Planning To Open A Restaurant. At Some Point Prior To August 1985, Da Groass Orally Agreed With Philippe La Jaunnie That La Jaunnie, In Exchange For His Contribution In...

644 words - 3 pages lacking genuineness of assent or is not in the required form. There must be a serious intent by the offeror to become bound by the offer, and the offer must be communicated to the offeree. There was a contract made between Samuel DaGroass and Philippe LaJaunnie when they orally agreed with each other that LaJaunnie would be able to purchase a one-third interest in the restaurant's stock if it was profitable in its first year of operations in

Mcdonalds: Segmentation, Targeting And Positioning Essay

847 words - 4 pages consumers can understand the uniqueness about your product when compared to competitor’s product. In India positioning of McDonalds has been directed as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as “Happy Meal”. In the start they made certain special efforts to not allow it to convert into a teenage and adults (20 to 24 years of age) hangout place. Now

Restaurant Methodology Essay

424 words - 2 pages MARKETING RESEARCH FOR FOOD CHAINS Introduction Restaurants are a notoriously difficult business to own or operate. Not only is it a relatively capital and employee-intensive business, restaurants are also highly regulated, low margin and in most cases have a plethora of competition to deal with. A successful restaurant can make a lot of money for the owner and a lot of prestige comes with being associated with a popular restaurant. While