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39th Game Essay

1340 words - 6 pages

The 39th game


In 2008, Premier League chief executive Richard Scudamore revealed plans for an idea that threatened to completely change the landscape of top-flight football: the 39th game.

The main aspects of the 39th game plan are:

➢ An additional round of Premier League fixtures, extending the season to 39 games

➢ Four clubs to travel to one of five host cities, with two games taking place in each venue over a weekend

➢ Cities would bid for the right to become a host, not for individual matches

➢ Points earned from the games would count towards the final Premier League table

The Premier League

The Premier League is an English professional league ...view middle of the document...

Graphically this law is represented as a downward sloping curve with price on the vertical axis and quantity on the horizontal axis. At a higher price the amount of a certain product purchased by people is less because as the price of a good goes up, so does the opportunity cost of buying that good. People will naturally stop buying a product if that product forces them to give up consuming another product that they value more.

Law of supply

This law states that, if all other factors remain equal, the higher the price the higher the supply of a certain product. Graphically supply is represented by an upward sloping curve with price on the vertical axis and quantity on the horizontal axis. Producers will supply a certain product more at a higher price, because a higher quantity at a higher price means higher revenue. The supply relationship is a factor of time, the producers have to see if the price change caused by a change of demand, is going to be short term or long term. If it is short term the producers have to use their equipment more intensively to produce higher quantities, if the change is long term then the producers have to invest in new equipment to produce higher quantities to meet the demand.


➢ New market: the market in the United Kingdom is becoming saturated and it is the overseas market, which is now the big target area. This is a chance for the Premier League to showcase its product around the world.

➢ The Premier League would become more pluralistic as a result of the smaller clubs gaining the exposure they are not necessarily accustomed to in England.

➢ More seats: a 39th game will be held at the biggest stadiums the world has got to offer. More fans will be able to see the game live.

➢ Higher revenue for the clubs and league: Imagine it, if you can get almost 90,000 Americans to pay $20 to watch a meaningless friendly game in a pretend competition during pre season between Liverpool and Manchester United. How much would they pay to watch the same game if it was in the Premier League? $40? $60, $80?

By playing on international grounds more foreign sponsors will be attracted because each country has its own target audience.

Also they will receive a lot of money for selling the rights to host and broadcast the extra games to the highest bidders.

➢ International fans: a way of rewarding the loyalty shown by fans across all continents who buy the shirts every year, and subscribe to the foreign channels to tune in to the games from thousands of miles away.

➢ Money reinvested in the game: the extra money can be used to invest in new ground, better players and facilities. The money the clubs make can be used to lower ticket prices.

➢ Benefits for host cities: a lot...

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