This website uses cookies to ensure you have the best experience. Learn more

24 Hour Fitness Essay

1139 words - 5 pages

24 Hour Fitness (high concentration in the Western U.S.) is a large part of the public health club market with the main competitors in their market: Bally's (high concentration in NE) Gold's Gym, and Wellbridge. 24 Hour Fitness has thousands of smaller unincorporated gyms and spas in the U.S. market that are a small threat at best.In Asia, 24 Hour Fitness has entered through acquisition into two main business hubs (Singapore and Hong Kong). Other entrants have begun to make presence into Asia, California Fitness Centers, Clark Hatch Fitness Centers, Bally's also has plans to open 25 to 30 centers in S.E. Asia within the next few years 1. Gold's Gym also is presenting entry into the Asian ...view middle of the document...

Key Management IssuesThe main issue is what to focus their expansion initiative on. Should they expand into the U.S. market further, if so how? Should they expand into the burgeoning Asian market, if so, how, given the number of clubs already making that move.AlternativesDo Nothing -Always an option, but hardly appropriate given the apparent successes of 24 Hourfacilities in Asia as well as entrants rushing to get into the main cities in Asia. Themarkets of Asia at the time are starting to show promise beyond simply Japan,Korea, and Taiwan. The time surely is now or never, do nothing is not an optionto address Asia. The same can be said for the U.S. Market. Health clubmemberships continue to grow and project to grow steadily as the populationcontinues to grow older and live longer.More U.S. Expansion - OrganicCreation of new health clubs in markets that are ripe for 24 Hour Fitness. Thiswill require speculation into market areas that have little high end competition and room for multiple club locations to take advantage of their breadth of line and customization. The other option in Organic growth is to delve headlong into an entrenched area where one of their major competitors enjoys serious advantage.More U.S. Expansion - InorganicThis method is similar to organic growth but through the means of acquisition. Not only will this require up front efforts in marketing, but also understanding of the nature of particular club health where owners of smaller businesses are looking to divest.Asia Expansion - OrganicCreation of new health clubs in the Asian market. This will require efforts to further understand desires of the particular culture in terms of social activity as well as health activity choice. The Asian culture is different from the U.S. culture and will require research to get the offering right. High population density with stable markets obviously would be preferred. It would also be advantageous to understand the plans of the major competitors in regard to their entry plans.Asia Expansion - IndirectAnother option would be to enter into the Asian market through partnering witheither health insurance companies like...

Other Papers Like 24 Hour Fitness

Marketing C212 Essay

3825 words - 16 pages . Everyday Fitness could offer a variety of women only classes with the flexibility of the 24-hour, seven-day availability. I have an 8-year-old daughter and balancing gym time with her proved difficult, especially when she was much younger. Everyday Fitness charges an hourly rate for childcare, which combined with monthly membership dues, can be financially challenging. When my daughter was born, we were down to one income, while I was

Bally Total Fitness Essay

2198 words - 9 pages -sized facilities to continue thriving in number. Health Clubs have recognized a wide variety of age groups who are purchasing memberships. Commercial gyms, such as Gold’s Gym, 24 Hour Fitness, and Bally’s, target potential members aged 18-64, who require a wide variety of amenities, are comfortable in an open, coed environment, and can partake in a healthy workout without unlimited personal attention (though these clubs, often, offer a personal


7081 words - 29 pages Managing Change For 24 Hour Fitness By: Team C – Five Guys MGT/426 October 31, 2013 Instructor Kathleen Kemmer Managing Change For 24 Hour Fitness Change is important in today’s world of business because it is fast-moving environment looking for a pace of change to slow more likely to be sorely disappointed. Without change, organizations would likely lose competitive edge and fail to meet the needs of what

Final Risk

678 words - 3 pages precautions, and conduct reasonable care for safety of all (Appenzeller, 2012). I wanted to find out how these two fitness centers 24 Hour Fitness and the SCFC can and does operate 24-7 without any supervision. I did see that they both have security cameras and staff enter the building sometime throughout the day. These two center do not offer the programs like the WMCA. The local fitness center has a cleaning lady come in a couple times a week and

Project Definition Report Coupled with Itpm Phases Fairlawn Fitness Center and Sports Clinic

5380 words - 22 pages | 1 | Established | Delivery mechanism | New | 2 | Local | Geography | System wide | 0 | Proven | Hardware | New | 1 | Standalone | Level of integration | Tightly integrated | 0 | Established | License compliance | Not established | 2 | Proven/stable | Networks (L/W) | New | 3 | In place | New technology architecture | Not in place | 2 | 9-5, Monday-Friday | Operations | 24-hour, 7-day | 2 | Light | Security | Tight | 3

Course Phed-1106-Py1 Walking and Fitness

1204 words - 5 pages Course PHED-1106-PY1 Walking and Fitness Test Midterm Started 6/30/13 9:22 PM Submitted 6/30/13 9:52 PM Status Completed Score 68 out of 90 points Time Elapsed 29 minutes out of 4 hours. Instructions Question 1 2 out of 2 points Who is responsible for a person's level of physical fitness? Answer Selected Answer: c. the individual Question 2 2 out of 2 points Side stitches are usually common among which group: Answer

Capstone Project

4270 words - 18 pages a registration facility o Blogs / forum Trends It is important to follow the trends in this industry and advances in research and science and promote this fact on the website and in all advertising. Pricing The average price per session should reflect the quality of the service and the prices that the competition is charging in the area. Competition The three main competitors are:  • 24 hour

Organization Benefit Comperison

793 words - 4 pages , dental and life insurance ("Required Employee Benefits", 2013). Some of the optional benefits both professions have differ just to make the job more appealing to the applicant; for example IT has a wellness and Fitness incentive while Financial Consultant has a 24 Hour Personal Accident Insurance, and Business Travel Accident Insurance meaning that Consultants might be spending some time traveling while IT administrator has to be at the

Venue Security Plan

643 words - 3 pages bar located on fourth floor. Main bar open to the public also located on ground floor. The hotel has one lift a 24 hour check in and no concierge service. There are three entrances and exits. Map into Hotel Ariel View Route in/Out Route in/Out Car park space Car park space Restaurant Restaurant Key locations Pick Up/Drop off point Pick Up/Drop off point Security There is no onsite security, the venue is covered

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

3162 words - 13 pages competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market, the fifty largest firms were responsible for 33% of industry revenue and 38% of the clubs was not-for-profit. The for-profit industry was divided

Family Health Nursing Assessment

950 words - 4 pages security system, monthly housekeeping, weekly transportation to and from shopping and doctor’s appointment, on-site maintenance personnel, 24-hour emergency call response, laundry, and daily up and about check. Residents of the Senior Suites have free access to the Satellite center. Whereas seniors in the community are required to pay an annual $30 membership fee. The Satellite center provides fitness and exercise classes, weekly wellness checks by a

Related Essays

Marketing Essay

1255 words - 6 pages provide better pricing to the customers has led to gym closures however, not using innovation that would have separated them from their competition and staying a head of the curve for demand lead to their closure. There are a few companies that have taken risks in the fitness industry such as LA Fitness and 24 Hour Fitness. These are huge money makers and leaders in the market but their size may make it difficult for innovative creation of new

Gym Cleanliness Essay

1038 words - 5 pages members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that

Etnography Essay

1663 words - 7 pages minds due to the situations of the social media. Many women are determined to keep their body in perfect shape, such as an hour glass figure, as possible so that the mate, whether it is male or female, will be interested in them. Depending on the age group, many of those who tend to be older may not have the strength or the ability to receive the right amount of exercise they need. It’s an important factor to remember that fitness is an

Marketing Arcadia Fitness Essay

844 words - 4 pages lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes complements the TRX tranining | Weaknesses | 1. Flexibility 2. Weak brand name | 1. Is not a big enough facility to compete with the 24 hour availability like the other competitors. 2. The brand name does not resonant with the customers and it does not give any insight to what the