2) Which Of The Generic Strategies Does Lego Appear To Be Using Based On This Case? Provide Support Of Your Choice

1564 words - 7 pages

1) How did information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
When Knudstorp became the CEO, the company was with negative cash flow and the real risk o which would have even led to a breakup of the company.
There was the change in the business strategy in the company that was brought up by the new CEO. The strategy was to survive, cut costs, sell businesses, generate cash and ignore the dash for the growth in the immediate future. Lego was known for the traditional blocks and components that will allow children to build anything with their imagination. The business strategy was to broaden the Lego products for ...view middle of the document...

Information systems are typically utilized by any business organization to streamline and quicken the reaction time to market changes and aid it in achieving the competitive advantage .The IS will help company in building different business strategies like Cost leadership,Growth,Innovation,Operationl effectiveness, customer orientation, time strategies. To achieve its business strategies the LEGO has taken the help of the IT vendors IBM and SAP for the establishment of their IS making it possible to extend more quickly and add capacity and functionality as it was needed. Supporting massive expansion brings its own challenges, one of which is to ensure that the underlying systems can scale reliably and effectively. The main issues with the supply chain management, end customer feedbacks, product profit accountability, spread its market and the various unit functioning etc. had been addressed completely by the advent and the establishment of the efficient IS for the business.
Thus, in the LEGO Case study provided, the new CEO Knudstorp has very efficiently aligned the IS and organization design with respective to the business strategy to bring success for the company.

2) Which of the generic strategies does Lego appear to be using based on this case? Provide support of your choice.
The strategies that Lego had used based on this case study are
Cost leadership:
The costs of the company has to be minimized so as to minimize the cost for the customer without deceasing the profits. The company has applied this strategy by relocating the functional units to the less expensive places like Asia. The firm not only obtains a greater labour and operating effectiveness, but also it chooses strategic alliances and new sources of supply. Designers were also encouraged to use the same components for the new sets so as to reduce the designing costs of the new product and customer can mostly use the same components for the new set, reducing the costs at both the ends. The assessment of the product profitability was taken into account so as to cop up with unnecessary investment costs to the company. This will also help in organizing efficient supply chain management incurring less transport charges.
This strategy calls for a company to provide a product or service with the distinctive qualities valued by the customer. Lego sticks to the traditional blocks and components and children can build anything from their imagination. They have introduced many new products with the popular movie themes so as to compete with their competitors in the toy market. They designed line of Legos aimed at girls since majority of their products primarily the boys. Lego has developed the video games featuring their popular characters adding digital revolution. Lego has developed and used leading-edge technologies in ways that support LEGO brand values – such as extending the “intelligent brick” concept of LEGO MINDSTORMS to open up whole new ways of...

Other Papers Like 2) Which of the Generic Strategies Does Lego Appear to Be Using Based on This Case? Provide Support of Your Choice

Identify Sources of Support and Information for the Setting Up and Running of Your Home Based Childcare Business

807 words - 4 pages 1.6 Identify sources of support and information for the setting up and running of your home based childcare business. Once deciding to become a child carer you are required to: Have the appropriate qualifications, training and skills, as set out by the Early Years Foundation Stage (EYFS). This framework ensures all childcare providers - including childminders- adhere to the same guidelines. Local career advisers in colleges can advise you

How Does Knowledge of the Foundations and History of Nursing Provide a Context in Which to Understand Current Practice? Identify at Least Three Trends in Nursing Practice from the "Nursing Timeline of...

764 words - 4 pages . To fully be able to comprehend and combat Alzheimer's disease, one must know what it does to the brain, the part of the human body it most greatly affects. Many Alzheimer's disease sufferers had their brains examined. A large number of differences were present when comparing the normal brain to the Alzheimer's brain. There was a loss of nerve cells from the Cerebral Cortex in the Alzheimer's victim. Approximately ten percent of the neurons in this

Recent Developments in the Professionalisation of Teaching Have Emphasised the Importance of Values. in the Light of Your Own Experiences Examine the Extent to Which Personal Values Support or...

4137 words - 17 pages Philosophy Assignment Recent developments in the professionalisation of teaching have emphasised the importance of values. In the light of your own experiences examine the extent to which personal values support or conflict with professional objectives. It could be said that education is the most important of all human accomplishments. It enables humans to achieve their fullest personal, spiritual, mental, social and physical potentials

How Does Achebe Make Okonkwo Such A Striking Central Character In The Novel? Support Your Answer With Close Reference To The Whole Novel

583 words - 3 pages How does Achebe make Okonkwo such a striking central character in the novel? Support your answer with close reference to the whole novel.Achebe made Okonkwo into a striking character by presenting him as a very complex person who is driven by his emotions and at the same time suppressing them. Out of this suppression comes his anger for his father which he channels to the people closest to him and to events that happened around him. Yet he is

How far do the sources suggest that Florence Nightingale did ‘not help the side’ in the Crimean War (Source 1, lines 2-3). Explain your answer using the evidence of Source 1, 2 and 3 (20 marks)

632 words - 3 pages influence during this period was over exaggerated. This could be due to a significant amount of evidence on her being from her diary and letters, in which she may have glorified her actions and taken all praise where possible. Source 1 agrees with the statement, claiming that she ‘opposed the true interests of the medical department’. This source also states that ‘her efforts do not help the sick and, at root, are most damaging’. This shows

Theme Song For My Life Essay. Song=Linkin Park-In The End. This Is An Essay In Which We Had To Choose Any Song And Relate It To Your Life. Hope It Helps Someone

707 words - 3 pages until I received this assignment but now I have learned that much can be learned from a song. It is a form of poetry and from now on I will be more conscience of the meaning of songs rather then just the sound of the beat. If more people would listen to these words as I did I believe many of them could relate their life to this song in one way or another.

1.State the Administrative Agency That Controls the Regulation. Explain Why This Agency and Your Proposed Regulation Interests You (Briefly). Will This Proposed Regulation Affect You, or the Business...

538 words - 3 pages regulation. The response to question 5 should be a minimum of 2–3 paragraphs long. (15 points) Copy and paste the above five items into a Microsoft Word document and answer each question fully. Your homework will be about 1 to 2 pages long, single-spaced (50 points). (For a copy of a sample homework showing the beginning questions answered, please click here. This will give you some direction on how to complete this assignment—of course, you can't

Why Can It Be Difficult to Decide Whether or Not a Person Is a Carer and Does It Matter? Base Your Answer on the Case of Someone You Know

820 words - 4 pages Name: Asha Renah 23 February 2011 Part A: Essay Title: Why can it be difficult to decide whether or not a person is a carer, and does it matter? Base your answer on the case of someone you know. In this short piece of writing I will talk about the reason why it’s a great significance to be able to say who is and who isn’t a carer. The value of being recognised for the work being done helps lift the feeling of isolation and

Critically Discuss and Reflect on the Principles of Professional Practice Which Demonstrate Effective Safeguarding to Support the Needs of Vulnerable Children Living with Domestic Violence

1799 words - 8 pages 86% of children coming from homes where domestic abuse is prevalent have either witnessed or heard the abuse. If the child, when entering adulthood does not challenge these behaviours, then the abuse may manifest itself therefore meaning they could go on to be a victim or perpetrator themselves. However, it is a myth that all children who have experienced or witnessed abuse will become a victim or offender and often, if the right support is

Some of the themes that appear in Death of a Salesman and Fences are explained and compared in this essay

614 words - 3 pages Willie's past, and we are constantly reminded that he had cheated on his wife. He would go on business trips for weeks at a time and he would sleep with a secretary. He would be with her and buy her presents and she would often order products that he sells. He would buy her stockings, which were expensive at the time, rather than save his money, because we must remember that he is not a successful as he claims to be. By using his money to buy

Through The Theme Of Innocence Salinger Is Able To Bring Forth Different Elements Of Litterature Which Will Be Discussed In This Essay

1228 words - 5 pages The theme I am going to focus on in this book report is innocence, which is directly related to theme of authentic versus artificial. This theme reflects Holden's view of the world and life. Holden sees life as a conflict between authentic and artificial and this theme relates to his attitude towards children and the preserving of their innocence. If these children might succumb to the ways of the adult world, they will become "phonies", untrue

Related Essays

Using An Organisation Of Your Choice Write A Report That Explains How The Company Seeks To Deliver Customer Value

2077 words - 9 pages Using an organisation of your choice write a report that explains how the company seeks to deliver customer value. This report will be explaining how Tesco Plc seeks to deliver customer value, through objectives and strategies they have in place to try and deliver customer value, and also improving the relationship between them and the customer. Tesco was founded in 1919 when Jack Cohen began to sell groceries from a stall in East London

Human Resources Law Trace The Historical Tradition Of Australian Labour Law Using Relevant Legislation And Case Law To Support Your Analysis. Do You Think The Current Direction Of Labour Law In...

2046 words - 9 pages the support of a union, most workers face a simple choice: accept the terms offered, or find another job. Negotiation rarely comes into it. Under John Howard's views on industrial relations Australia will be more productive and prosperous if employers are allowed to get on with running their businesses, without hindrance from trade unions or industrial tribunals which is balance of power, balance of labour regulation in favour of employers. It

Homosexuality Is A Choice I Was Asked To Do A Paper On Each Side Of A Controversial Topic I Chose Homosexuality. This Is The Opposition Paper. *Just For The Record, I Support Homosexuals

1287 words - 6 pages In today's society, the question has arisen of homosexuality being a choice or being "pre-programmed" into the body. This inquiry is often known as the "nature vs. nurture" debate. Generally speaking, these two conflicting perspectives fall into pre-existing political categories. The "nature" prospect, which typically falls within the platform of liberals, is the belief that homosexuality is genetically predetermined. This also happens to be the

Describe Strategies Based On Psychological Theory That The Staff Of A Nursing Home Might Consider Using To Gain Control Over Disruptive, Uncooperative Residents In A Nursing Home, And Assess Both The...

1237 words - 5 pages 18 marker There are a number of psychological methods that can be used to gain control in a situation that needs order, such as a prison or in this case, an uncooperative group of elderly people. These include techniques such as token economy programmes and anger management programmes; also ECT can be considered. Token economy programmes are a form of behaviour modification based on the principles of operant conditioning. It was originally